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73
April 21, 2017
2 hr 1 min
Millennial Pink Rosé
Andy Caroline Tim Johnny
21447
721
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This transcript was generated from an audio file by AI, and may contain inaccuracies.

Transcript

Andy 0:00

But we're pretty much. We are the Kathie Lee and Hoda of pencils.

Caroline 0:04

Yeah, I never thought about that. Which one of us has to be Kathie Lee, though? Because I would way rather be Hoda.

Andy 0:10

I would way rather be Hoda, but

Caroline 0:12

I think I have to be Kathie Lee because I'm older. Okay.

Andy 0:17

Oh, man. Sorry.

Andy 0:33

Hello, and welcome to episode 73. I'm your host, Andy Welfle, editor of woodclinch.com and I've been in a limerick writing mood lately, so here it goes. Tonight's show is filled to the brim with guests who will make your head spin. We have Caitlin and Caroline talking books and pencil design. And of course, we have Johnny and Tim. Hey, everybody.

Tim 0:54

Hey.

Andy 0:56

How's it going?

Tim 0:57

I feel like I had to get. I feel like it was. Wait, wait, don't tell me. I needed to guess the last word.

Andy 1:01

And of course, we got Johnny. And did you hear that Carl Castell had a. Had a fall? Did you hear that?

Tim 1:09

No, I did not hear that.

Andy 1:11

He. Peter Sagle posted a, like, the address of his rehab center on Twitter that everybody should send him cards. So if anybody here listens to. Wait, wait, don't tell me. Send Carl Castle a card.

Tim 1:23

I'm doing that tomorrow.

Johnny 1:25

I don't know who that is.

Andy 1:26

Do you listen to. Wait, wait, don't tell me.

Johnny 1:28

On npr?

Andy 1:31

No, with Carl Castle.

Andy 1:32

With Carl Kessel. Carl Kessel's, like, really old. All right, so we're here today. Caitlin and Caroline are back, two of our favorite people. Caroline's going to talk a little bit about her new book, and we're going to chat with both of them about. About the shop and what's new. There's some new products. They've been released. Releasing. So, yeah, let's. Let's get into the tools of the trade. Caitlin, do you want to start off with what you have been consuming lately and writing with and on.

Andy 2:02

Hello. Are we still doing this where we talk about, like, everything we're consuming?

Andy 2:09

You don't have to do everything if you don't want.

Tim 2:11

But we're just talking about, read, eaten, or watched since the last time that we've talked.

Andy 2:16

Got you.

Andy 2:16

I hope you've been keeping a very detailed list.

Andy 2:19

I do. I write it all down just for. For in case we're on this.

Andy 2:24

Good.

Andy 2:25

I binge watched all of Rick and Morty season one and season two on Hulu, like, over Easter weekend, and I finally get all the pencil vester jokes. I mean, there's like, the One joke, but there's a little character that's a pencil. His name is Pencil Vester. Yeah, it's funny. The end. That's. Yeah, that's what I've been consuming. I haven't really been reading any books lately. I've been too distracted. I'm currently writing with a neon pink zebra graphic because it's been a long time since I've used a Caran d' Ache pencil. Although what I would really like to tell you all is I'm writing with chalk and mud. Thanks, Johnny, but, yeah, no, I've been using. I've been trying to use up pencils in my stash, so. So I've been going through kind of, like, brand by brand, picking one out that I haven't used, like, maybe ever. And so right now, it's a graphic. It was a Bugle, but I gave it away to a guy at a bar. Just kind of a funny story.

Andy 3:31

But

Andy 3:33

maybe for After Dark. And I'm writing on my second Baron Fig Vanguard and flagship of the year, which is currently covered in donut and fruit stickers.

Andy 3:51

I was hoping you were gonna say, like, donut. Like crumbs or frosting or something.

Andy 3:58

No, I took this off. No, no donut. Wasted here.

Andy 4:04

Carolyn, how about you?

Caroline 4:07

So I've been consuming a lot of things, mostly television show that I can't stop talking about. It's called Riverdale, and it's on the cw. It's not the most highbrow show I've watched, but I feel like it appeals to a lot of demographics because the characters in the show are the characters from the Archie comics. So you have, like, Betty and Veronica and Jughead and Archie and Ms. Grundy. Like, all of them.

Andy 4:39

Is this live action?

Caroline 4:40

It's. No, it's like a drama.

Andy 4:43

It takes place, but it is live action.

Caroline 4:44

Oh, live action. Yeah. Yeah. Well, yeah, it's like a. It's like a real. It's like a real people show. And it takes place in 2017, too, but it has, like, a similar storyline to Twin Peaks. So, like, the first episode starts out where, like, Cheryl Blossom's brother is murdered. But it has, like, kind of Gossip Girl vibes, too. It's, like, real. It's really. It's really juicy and very scandalous, and I love it. It's been, like, nine episodes. I think it's on on Thursday nights. Yeah. Nine o'. Clock.

Andy 5:15

What does Jughead look like?

Caroline 5:17

Jughead is played by Cole Sprouse. Remember, he was. He's one of those, like, blonde twins who Used to be on the Disney Channel. And instead of wearing, like an actual crown, he wears, like a gray beanie that's knit, so like, the edges are pointy so it kind of looks like a crown. And he narrates the whole thing. Yeah. And he's dating Betty. It's really good. What? Everybody should watch it.

Tim 5:37

Is that the guy from Big Daddy, or am I thinking of a different twin? Cuz I was a twin too.

Caroline 5:43

I have no idea.

Johnny 5:44

Played Ben on Friends.

Caroline 5:48

No.

Tim 5:48

Okay.

Johnny 5:49

Yeah, that was the kid from.

Caroline 5:50

No, this. Wait. Oh, I don't know. Actually, maybe. Yes, that might be the same kid.

Tim 5:56

It was Big Dad.

Caroline 5:57

I don't.

Tim 5:57

Yeah, there he is.

Caroline 5:58

Yeah, I have no idea. Yeah, that. I think that's the same kid. Yeah. Blonde twins. They're like in their early 20s now. Yeah. So, yeah, one of. One of them is Jughead. It's an excellent show. I highly recommend it. If anyone's looking for something new, it's very surprising and very strange. As a. As a really big Archie comics fan and a really big Twin Peaks fan, I'm very happy about it, but.

Tim 6:21

Wow.

Caroline 6:22

Yeah. And I should probably share what Caitlin and I are both drinking because we are drinking Brad Pitt Rose, which is from Brad Pitt's vineyard in France. We are drinking it because there's. Well, because it's pink. It's a color called Millennial Pink, which is. Which has been like, a very hot topic in the pencil HQ lately because we call this color Eraser Pink. And we're a little annoyed that now it's being like Millennial Pink. Now it's become, like, branded as Millennial Pink or metamorphosis.

Andy 6:58

Coming up.

Caroline 6:58

Like Mauvey Pink. Dusty pink. Yeah.

Andy 7:01

But there's a great article about Millennial Pink on the. Was it on the Indirect magazine? Yeah, I posted about it on one of our blogs. But it's like the color of the moment for millennials. And I guess we're too millennial to help ourselves, apparently.

Andy 7:19

I mean, did you see that Baron Fig posted about it for their Metamorphosis confidant?

Caroline 7:25

Yeah.

Andy 7:25

But I would like to say that I'm pretty sure I had a conversation with Adam about this, so. So I'm gonna go ahead and take credit for that one. Just kidding. I'm so sorry.

Caroline 7:36

That might be true, though. But we have to give credit to.

Andy 7:39

I had a really hilarious conversation with a customer as we were closing today. Joe from God. I can't remember what the name of the city is. It's the mushroom capital of Delaware, though he informed me. He told us that we needed to be like Kathy and Hoda and drink with really big wine glasses and drink Miraval Rose. And that's what we're doing.

Caroline 7:59

That's what we're doing.

Andy 8:00

Except for their mugs, not wine glasses.

Caroline 8:02

Yeah, we don't have wine glasses, but we're pretty much.

Andy 8:05

We are the Kathy Lee and Hoda of pencils.

Caroline 8:07

Yeah, I never thought about that. Which one of us has to be Kathie Lee, though? Because I would way rather be Hoda.

Andy 8:14

I would way rather be Hoda, but I think I have to be Kathie

Caroline 8:17

Lee because I'm older. Okay. Oh, man. Sorry. But, yeah, so I'm. What am I writing with? I've been writing with a very old, probably like 1940s Venus velvet that's been floating around the office for a really long time. It's really beat up and it has a really great gold pencil clip on it, though. That's a sample for one that we're actually stocking very soon. But it's. It's a. It's in pretty rough shape, but I'm determined to finish it. So I've been writing with that. And in my. In my household there somehow ended up. There's. I have this pretty, pretty little jar in my bathroom that holds all of my hair ties. And there's been a very freshly sharpened black wing in there for weeks. I don't know how it got there. I think Fed put it there. I'm not sure. But I've been using that pencil a lot at home just because I always happen to be passing by it when I need a pencil to make a grocery list or do whatever. I'm calling it the bathroom black wing. And I kind of like that it's there. I guess it's important to have a pencil in every room.

Andy 9:23

That's amazing.

Caroline 9:24

Yeah. I don't know. But the bathroom blackwing, that's my jam right now.

Andy 9:32

I don't know how to follow that up. Yeah, that's amazing. Tim, how about you?

Tim 9:38

I have been reading a Cubs book. Shock is not going to be. Yeah, it's not going to be terribly interesting to a lot of people, but it's written by Tom Verdici, who writes. Who's on MLB Network and espn, but it's called the Cubs Way. He's been working on it for a while, and it's actually amazingly well written. It's just telling the story of the last, like, five years of the Cubs about how they turned it from the, like, worst organization in baseball to Obviously the best. So reading that and really enjoying this. And I had been. It had been a while since I had read any Neil Gaiman. And I was looking for something to listen to. And so I've actually been listening to Trigger Warnings, which was his short story collection. It was like, weird. It's got some nonfiction sort of stuff and short stories and combined all together. And because he can do whatever he wants, because he's Neil Gaiman, I seriously feel like he could publish anything in a combo and just throw it all together and just say. And just like he does in the introduction for this book, he says, hey, I know that short story collections are supposed to fit together really neatly and have a common theme, but this one doesn't. He just tells you, and then you read it. You're like, yeah, it's okay, Neil Gaiman.

Johnny 10:43

Thanks.

Tim 10:43

I still love it. So I've been reading that there's a great story called the Truth Is a Cave in the Black Mountains that I really, really dug. And I've been grading research papers by my students, which has been very discouraging. And so I decided, like, as I was grading all these, I used to have a ton of them. I needed something to watch in the background. And it prompted me to start Seinfeld from the beginning again. And so I started Seinfeld from season one, episode one. And I've been working my way through that, like, while I'm grading and then also, like, at home, even in the evenings. And that's been really, really, really enjoyable. I hadn't probably seen an episode of Seinfeld in four or five years or something like that. So that's been. That's been fun. And also SNL, because SNL's good again.

Andy 11:36

I can't even imagine going through Seinfeld serially because I've watched them, I guess mostly in syndication for the last, what, like two decades or whatever. So.

Tim 11:46

Oh, me too. Like every day at 5:30 on Fox in Chicago. Simpsons, Seinfeld, Home Improvement. Simpsons. Like, every single day of my life. Yeah. Which it is weird to watch it, like, in order and see the progression of it because I'm. I'm into season two and it's. It definitely the first season I forgot was only like six episodes long. Yeah, it was just a real short kind of trial thing. And then it, of course, took off from there. So. Yeah. And I just been enjoying Seinfeld. The last episode of Seinfeld was. Or I mean, sorry, Saturday Night Live with Jimmy Fallon was pretty fantastic. So I had a. We had a Lot of fun watching that. And it made me go into the archives and look at all these skits that I missed over the years I had somehow missed. This is the best thing that's happened to me all week. But the. The Close Encounters sketch from, like, two years ago. Have you seen this with Ryan Gosling?

Johnny 12:43

No.

Tim 12:45

The premise is it's a Ryan Gosling, Cecily Strong, and. Oh, gosh, what's her name? She played Hillary Clinton.

Andy 12:53

Kate McKinnon. Say Kate McKinnon.

Tim 12:58

Kate McKinnon. Yeah. Okay, so Kate McKinnon. It's just three of them. They're these three friends from a small town, and they all get abducted by aliens. And the. The sketch is the FBI interviewing all three of them about their experience. And Cecily Strong and Ryan Gosling had these beautiful, transcendent experiences where they, like, saw God and they, like, were treated amazingly and then came again. Had, like, a totally different experience where she. She's like, well, I don't know what floor, you guys.

Andy 13:26

Oh, yeah.

Tim 13:27

Hers was just this, like, really crude and, like, ridiculous situation where they were, like, making those sketches, like, sit in this, like, rusty dome and. Oh, gosh. But I've watched it, like, three times in the last couple days, and it was really fantastic.

Andy 13:39

That's one of the ones where they break character and they start laughing at each other, too.

Tim 13:43

Yeah, yeah. Ryan Gosling can't keep a straight face. And I read an interview where Mikey Day was talking about writing it, and, like, what. What was it about it that made everybody break character? And he said that Kate McKinnon would just keep pushing it further and further until she got everybody to break. And so she got everybody except for AD and then he said that she just kept spreading her legs further and further until 80 broke. So if you watch it, her legs just spread further and further until finally AD can't take it anymore and she starts laughing. So that was fantastic. That made a rough day yesterday. Much, much better. I am riding with a. I don't know what else to call it, but a brilliant wing, because that's what I called. It was Andy's idea, but it was the. It's a black wing with the 530 feral with the black stripe put onto it. So it's my. I think it's my new favorite hack wing after the. The HB wing.

Andy 14:41

I was thinking maybe the old wing, because it looks like the old wing

Tim 14:44

is good style of.

Andy 14:45

Of the original black wing.

Tim 14:46

Yeah, yeah, that. Exactly. That's what I just. Yeah, old wing. Great. But I love it. It Looks fantastic. I have a pink eraser in it and everything. So I'm writing with that in a shinola notebook that a friend brought me from Detroit.

Andy 15:00

Hmm.

Tim 15:01

That's me.

Andy 15:02

Cool. How about you, Johnny?

Johnny 15:04

So we were on spring break last week, so I've been watching a lot of tv. Have you guys seen Harlots on Hulu yet? It's a show about rival brothels in what is like, the mid 18th century in London.

Tim 15:19

That's too close to. Too close to real life. I don't think I could handle that.

Johnny 15:23

It's like being in Baltimore. It's not as filthy as you would be led to believe. It's pretty funny. Plus, the lady that played Sybil on Downton Abbey is, like, top prostitute, so that's pretty funny.

Caroline 15:38

Yes. Oh, wow.

Andy 15:39

She's great.

Andy 15:40

Is it meant to be like a drama, or is it a comedy?

Johnny 15:45

Somewhere in between, Sort of like dark comedy? At least I think it's funny. Maybe it's not supposed to be funny, and I have a bad sense of humor. That could be it. Also, have you guys seen the show Taboo with Tom Hardy? It was on FX last couple months. Oh, it's like, the best.

Andy 16:02

Does he have a face tattoo?

Johnny 16:03

Yes.

Andy 16:04

Yeah.

Johnny 16:05

And, like, weird scars. Oh, it was so good. It's really, really violent. Really dark.

Tim 16:10

So perfect.

Johnny 16:12

Yeah. And on a lighter side, I finally read Water for Elephants, which was a famous NaNoWriMo book. NaNoWriMo and the movie, which sucked really bad. And I just finished a little book about pencils. It was pink. I forgot who wrote it.

Andy 16:29

Some hat.

Andy 16:29

It doesn't matter.

Johnny 16:31

Yeah, no, I enjoyed it. I should forget who wrote it, but. So I'm writing with a new Bugle on a field notes utility book that Aaron effing Draplin handed me in person in Baltimore two weeks ago.

Andy 16:45

That's. I thought his middle name was James.

Johnny 16:46

Yeah, that's it.

Tim 16:47

Yeah.

Johnny 16:48

Oh, yeah, yeah. No, it's not. It's. It's.

Tim 16:52

What?

Johnny 16:52

I couldn't say no. So I had one of our notebooks left. So I got to talk with Mr. Draplin, and I gave it to him. So then he was like, here, I give you a notebook. And he gave me a set of utilities.

Andy 17:02

I'm like, he's always really.

Johnny 17:05

Notebooks.

Andy 17:06

He's. He's always really good about trading.

Tim 17:07

I.

Andy 17:08

When I. When he came to Fort Wayne and I saw him, I gave him a bunch of pencils, and he gave me. Just like. I think he gave me a pack of Drink Local and a pack of America. The Beautiful. From his shop. Awesome. Which back then was, like, not as rare as they are now, but.

Johnny 17:24

Yeah. So I mentioned to him that we were always afraid to ask if you'd be on the podcast, and he said the answer is yes. So, yes. Stay tuned.

Andy 17:34

Get ready for my typewriter bell.

Johnny 17:37

We should just, like, let loose on that episode. I would be so happy.

Andy 17:41

Just put an explicit tag on it.

Johnny 17:44

Yeah, well, we have to put an explicit tag on our whole podcast. If we do that. Probably we could just host it on. I have, like, some deluxe hosting package for my website. We could just put it on there.

Tim 17:56

Like.

Johnny 17:57

Like, put the URL. The shift onto there.

Andy 17:59

Yeah.

Tim 18:00

Yeah.

Andy 18:01

So how about you? I am. I am reading the Handmaid's Tale because I'm getting ready for the. The Hulu miniseries. I'm kind of excited about it, and I. I feel like I thought that I read it back a long time ago, but apparently I didn't because I'm reading it and it's brand new to me, so it's really good. It.

Tim 18:21

Alexis Bledel is going to be in the. Yeah. The Hulu, right?

Andy 18:24

Yeah.

Johnny 18:24

Really?

Andy 18:25

Yeah.

Johnny 18:26

Oh, Rory.

Andy 18:27

I don't know. Is she going to. Is she the main character?

Tim 18:30

I don't know. I'm not sure.

Johnny 18:31

The lady that played Peggy on Mad Mad is on it.

Andy 18:34

Oh, okay.

Tim 18:35

I think you say Peggy from Married With Children.

Johnny 18:38

No, I've watched that all the time.

Tim 18:41

Or Peggy from. From King of the Hill.

Andy 18:44

Right?

Johnny 18:44

Yeah. You know, the Handmaid is Elizabeth Moss.

Andy 18:49

Okay. Okay.

Tim 18:49

Oh, yeah.

Andy 18:51

Cool. So I'm reading that. I just can't stop thinking about our current vice president while I'm reading it. But I won't get into anything more than that. I'm allowed to say that because I'm from Indiana.

Tim 19:05

Do you see the Onion article about how he went to breakfast with his wife and then she went to the bathroom and he felt uncomfortable because Mrs. Butterworth was too close to him?

Andy 19:14

I did.

Tim 19:17

I'll text it to you later.

Andy 19:19

Okay. So I'll leave that there. And I am writing with a Caran d' Ache and CW pencil. Collaboration pencil. The editor in my field notes byline. So just had this sitting here. I was writing limericks with this earlier. I was writing, like, a line in graphite, and then I was, like, adding other rhyming words or alternate lines or whatever with the red side. So I think. I think I like the red side better than the graphite side. But, yeah, we're gonna talk more about that later, Sue. Cool. We should get into fresh points. We have, man. We have a lot of fresh points. And then we have a lot of interview.

Johnny 20:06

So much has come out recently.

Andy 20:07

So much. And I guess we've been. We the three guys here in the podcast haven't recorded for probably almost a month. And we'll talk a little bit about that a little bit later. So, Caitlin, do you want to start us off with fresh points?

Andy 20:22

I mean, I really don't because I honestly didn't come prepared with anything. Very good.

Andy 20:30

This isn't a very good podcast, so you're fine.

Andy 20:32

This is a great podcast.

Andy 20:35

We're not professional like some other podcasts

Andy 20:37

that you do because of all the preparation.

Caroline 20:39

Your presence is enough. It's not exactly.

Andy 20:42

The only thing that Carol and I brainstormed together this afternoon is that today is my. My two year anniversary.

Johnny 20:50

Yay.

Andy 20:51

Of walking into her life.

Caroline 20:53

Yep. Well, we technically met seven days ago. Today is your first day of, like, actually working here? It was a Saturday two years ago.

Andy 21:00

Do you want to hear a story about my first day?

Andy 21:03

Yes.

Tim 21:04

Yes.

Caroline 21:04

That you were late.

Andy 21:06

I was. Okay, so, yeah, we'll start with that.

Caroline 21:09

Great. It was the only day Caitlyn's ever been late. Was her first day.

Andy 21:14

I'm an incredibly punctual person. Let me just say. Let me just say.

Andy 21:18

Starting off strong.

Andy 21:19

And I don't think I have been. Okay. It's been two years. So I've been late, like maybe twice. But the very first time I was late was my very first day. And it was because I was still pretty new to New York and couldn't figure out the transfer between the path from New Jersey and the subway to New York. And it got all turned around and confused. And I was late on my very first day. And then I was never late again.

Caroline 21:44

Yeah, I didn't notice, so. I didn't notice until you said something about it.

Andy 21:48

I think I was like five minutes late. It was like, not very late, but I am very punctual.

Caroline 21:52

Yeah.

Andy 21:53

But on my very first day, it was very, very warm. And we had the door propped open, but the AC was not on. And Alton Brown was a customer on my very first day.

Johnny 22:06

What?

Andy 22:08

Yeah. Yeah. He came in with a woman who was very disgruntled that it was so warm in the shop. So it wasn't like the stellar, like, oh, my God. Hey, Alton Brown, what's up? It was a little uncomfortable.

Caroline 22:22

Yeah, I accidentally dropped his sharpener on the floor too. It was really. It was really awkward. He hasn't been back since. No. That was the first time we had, like, A famous person that we recognized in the shop.

Andy 22:36

It was the first time I went. Turned to you and was like, do you know who that was?

Caroline 22:40

Yeah, it was really. We were really awkward. We were horrible. We've come a long way. We're really good with the celebs these days. Yeah, man.

Andy 22:51

Yeah. Who's your latest celeb bin, can you say?

Caroline 22:55

Are we allowed to talk about these things?

Andy 22:57

I don't know.

Caroline 22:57

Well, yeah, we can. No one here knows any A list celebrities, do you? I don't know. Who knows?

Andy 23:04

Well, I don't.

Caroline 23:06

Like.

Andy 23:06

We want them to come back.

Tim 23:08

So nobody listens to this.

Andy 23:10

There's an Oscar winning actor who's a regular.

Caroline 23:13

Yeah. Our most regular celebrity customer is a very regular celebrity customer. And it is not. Not who you would expect.

Andy 23:21

I feel like we have to.

Caroline 23:23

We can. We can type it in the. We could type it in. Well, I don't.

Andy 23:31

Well, I think we could say the most recent one because neither you or I have seen him, but he's regular too.

Caroline 23:37

Oh, yeah. Our most recent one is Michael Stipe.

Andy 23:40

Yeah, he's lovely.

Caroline 23:42

And he's been in before, but none of us recognize him because he has a beard now, like a weird beard that none of us knew.

Johnny 23:48

And he's like 70. Right.

Caroline 23:51

He's getting up there. I don't know. Yeah. Anyway, should we write it in here?

Andy 23:58

I don't know.

Andy 23:59

Do you have other people down there with you in the pencil caves?

Andy 24:03

Just us two?

Caroline 24:04

Yeah.

Andy 24:04

Okay. I thought I heard. I thought I heard somebody else. And I was like, is it Alex? You should get her on. Tell her to come.

Andy 24:08

We're just speaking in tongues.

Johnny 24:10

Yeah, cool.

Andy 24:15

Any. Anything else, Caitlin?

Andy 24:17

Nope.

Andy 24:18

All right, Caroline, any fresh points?

Caroline 24:21

Yes. So this weekend I went to Chicago to visit my brother who just moved there. It was kind of a last minute trip. I went. I just booked it like a couple weeks ago and only realized after I booked my trip that my team, the Pirates, were playing the Cubs this weekend in Chicago. So it was perfect timing, but it was a very eventful weekend. I will say that when we. When my sister went with me because she lives here in New York as well, and we arrived and went straight from the airport to a stationery store called Greer that's in. It's an old town like on like the Lincoln park end. And it's. It's a really beautiful shop. It's owned by Chandra. Chandra. I don't know how she pronounces her name. Yeah, then they. I bought so much stuff. They have so many Lovely paper things there, and lots of great cards. I bought these postcards that have illustrations of tiny post offices on them. I'm a little obsessed with those, but it was fun. It was nice to, like, start out my trip with some stationery. She gave me this really old Lyra typewriter eraser that's this really great, kind of, like, sweet Smurf blue. It's really, really cool. I've never seen it before. And then that night, Evan and Annie, my siblings and my brother's roommate, and I had dinner at Alinea. And I don't know if anybody watches Chef's Table on Netflix.

Andy 25:51

Oh, yeah.

Caroline 25:53

But Alinea is in episode one of season two of Chef's Table, and it's a restaurant that, from the minute Evan decided to move to Chicago, we were like, okay, we're. We're gonna find a way to go to this restaurant. And two days before I left, I happened to look it up on their ticketing website. And I guess there must have been some sort of cancellation. Cause it's, like, pretty hard to get reservations at this place. And they had a table, so we went there. And they don't give you a menu when you get there. It's like a set thing. It's like 16 courses or something. And on the table, they have a word search that functions as a menu. And so first thing I did was, was, of course, whip out my pencil, because I had one in my bag.

Andy 26:34

What pencil was it?

Caroline 26:35

It was a very, very small mono 100F with a cap on it. And so it was one of those longer caps, so it kind of, like, functioned as an extender. And before we even were, like, we had time for them to explain to us what the word search was, one of the guys came over and was, like, very excited that I had a pencil, like, ready to go and explain to us how it worked. And so we passed it around the table the entire dinner, trying to get ahead of ourselves to, like, figure out clues as to what we were eating next. But they were all, like, descriptive words. They weren't, like, food words. They were especially impressed when I figured out the word nostalgia long before, like, they had a chance to give me clues about it, because, well, that's a big word in my vocabulary here. But that was a really amazing experience. It was, like, definitely the most fun I've ever had at a restaurant in my entire life. And I did get to keep the word search. We did complete it, too. We found every single word and some hidden words that weren't part of the menu. And some that. That the guy who made the word search didn't even know were in there. So I think we won at the word search. But there were four other tables in the room and nobody else did the word search. I was really confused by that. Yeah. But anyway, so that happened. And then the day after we went to see the Pirates play the Cubs, which, by the way, sorry, Tim, I'm sorry that all three of those games were pretty sad. Well, for you, not for me.

Tim 27:58

I didn't hear about them. I didn't know that happened.

Caroline 27:59

Just. But I will tell you though, I

Tim 28:04

didn't watch all 27 innings or whatever of those, but. Sorry, Go ahead.

Caroline 28:10

Yeah, I didn't see any of it. We. We went to Wrigley Field and all three of us were in our, like, Pirates gear. I was wearing my 1979 throwback jersey with Kent to Calvi's name on the back. And there were probably like 200 Pirates fans in the whole field. Like, there were none of us. It was so weird to be in a place where like the game that we went to, the Pirates hit four home runs. And it was so weird because we knew the Pirates hit a home run when it was silent. It was very. It was a very strange experience. There are so many Cubs fans. But one thing that I was thinking,

Tim 28:44

well, it's been a good episode. It's good talking to you guys. We'll talk to you later.

Caroline 28:50

Yeah, okay. Bye. Tim, we can argue about this later. I have a lot of opinions to express to you. But the one thing I was very impressed by was that when you buy a scorecard at Wrigley Field, they have real pencils, like full size pencils with erasers that don't suck.

Tim 29:08

They do.

Caroline 29:09

They're really nice. They're pre sharpened, they're white, they have the little Cubs logo on them. And blue, like all the way down the whole pencil. And the erasers are pretty decent. I was really impressed.

Tim 29:18

Is it the one that's the Chicago's, like, Chicago Cubs is in script along the side?

Caroline 29:23

No, it's like. It's just like the little logo repeated in blue, like up the pencil and it's.

Tim 29:28

I got a different one last year. I'll have to send you.

Caroline 29:30

Maybe they redo them every year. I don't know.

Andy 29:32

I don't think they make enough money to make that many pencils.

Caroline 29:35

Maybe when they run out, they do a new one every like 10 years. But really though. Yeah. How many people actually score baseball these days anyway? But

Andy 29:49

I don't know. Why? I didn't get one.

Caroline 29:51

I have one for you. Oh, you do? Yeah. They were pretty cool. I was very impressed by that. Because these days, like, if anything, like, if. Even if they have pencils, it's like those short golf pencils maybe, if you're lucky, with the team stamped into it. At Citi Field here in New York, they have tiny golf pencils that say, let's go Mets on it, like, in foil. It's like, foil embossed, just in, like, a generic typeface, but it's embossed in red because I think maybe they didn't have, like, orange and they thought people wouldn't notice. I don't know, but it's. It's pretty funny. The Cubs ones definitely were much better. I was very impressed.

Tim 30:30

It's that World Series money.

Caroline 30:32

Yeah.

Andy 30:34

Yeah.

Caroline 30:34

Going towards the pencils.

Tim 30:35

Exactly. It's all fun.

Caroline 30:37

Yeah. Yeah. I did get to. We did take a family picture with the trophy, which was pretty cool.

Tim 30:43

That's awesome.

Caroline 30:44

Yeah, I'm gonna print that out and frame it.

Johnny 30:48

I'm not.

Andy 30:49

Don't laugh.

Caroline 30:49

I'm not kidding.

Johnny 30:52

Oh, it's getting hot in here.

Caroline 30:54

Anyway, that's all I got.

Andy 30:56

So one. One fresh point I'd like to ask you about Caroline. So recently you were on some other podcast about stationery. I just want to know if they were as much fun as we were.

Andy 31:10

Well, I wasn't there, so.

Andy 31:12

Oh, that's true.

Johnny 31:14

That's not an answer.

Caroline 31:15

Well, like, what if they. Well, they don't listen? Well, I did. I also did this. I did their podcast at 3:00pm as opposed to. What is it, 9:00pm?

Andy 31:28

Yeah.

Caroline 31:29

Yeah. So I think, like, yeah, this. Yeah, you guys are really fun. I'm also allowed to drink, so.

Andy 31:34

So they're also a lot more professional than we are.

Caroline 31:38

So I'm not gonna drink at 3pm at work. Who do you think I am?

Andy 31:44

Cool.

Caroline 31:45

But no, it was. It. It was a little scary, I will tell you. I was a. I was, like, a little bit anxious about it.

Andy 31:51

Yeah.

Caroline 31:52

Don't know why. I mean, I've talked to Mike and Brad both before. I don't know why I was nervous, but.

Andy 31:57

Yeah, you were great.

Caroline 31:58

Don't worry. Thank you.

Andy 32:00

Cool.

Tim 32:02

Yeah, it was a great episode. It was really, really awesome to hear that.

Andy 32:05

We were. We were live texting as we were listening to it.

Tim 32:08

True story.

Andy 32:09

Yeah. So, Tim, how about. How about you? Do you have any fresh points you'd like to share?

Tim 32:16

I got a couple I just wanted to bring up is the Blackwing 205. Which we haven't talked about since we recorded last. So it came out. Was at two. Two weeks ago.

Andy 32:28

Yeah.

Tim 32:29

No.

Andy 32:30

Yeah, yeah, two weeks ago it came out and has gone out ofstock@pencils.com since we last recorded, so.

Johnny 32:36

It did, really.

Tim 32:37

Which is sort of shocking.

Andy 32:39

Yeah, CW Pencils has them in stock. I'll put a link in show.

Johnny 32:41

Did they not make a lot of them?

Tim 32:43

That's what I was going to ask.

Andy 32:44

Yeah. I don't know.

Tim 32:46

Yeah, yeah, they're gone. And so. Yeah, the theme was jade.

Andy 32:52

Right, right.

Tim 32:53

Or of this historical story. Which. What was it?

Johnny 32:56

I don't.

Andy 32:56

It was, it was. They were talking about like. Yeah. The Silk Road, like the trade route between. Yeah. From China. And there's a lot of like, exchange of ideas and art and culture that also happened through that. That trade route. So 205 stands for the molecular weight of jadeite, which is the most precious mineral version of jade.

Johnny 33:17

Uh huh.

Tim 33:19

Yeah. So I, so I, I just say that, like, I mean, one thing I definitely respect is like the. They've been doing like different, like very different things each time, you know, like trying to like go in a totally different route so it's not like just a bunch of writers or not just a bunch of, you know, whatever artists and writers. And I, I wasn't the biggest fan of this one. Yeah, I definitely respect the attempt to go in like a different. Direct, different direction. Yeah. Wasn't the biggest fan. I, I did like the idea of doing six of one, six of another color. Like that was kind of cool. Different thing. Yeah, that was a good idea. But the, the covering of it, like, it just didn't. Or the, the, the wrap. Because we, we decided, which I just got the two from you, Andy, one of each. That it was done with a white. Basically like a white primer and then wrapped. Is that what we decided it was?

Andy 34:16

It was maybe not wrapped like painted

Tim 34:17

over the, the primer.

Andy 34:19

Yeah, it was, it was. It was definitely some kind of like, like printed in some like offset or like it's half toned. And they did the same thing with the 1138s. Yeah. And you could see the pixels in that, but for some reason it just wasn't quite as noticeable as it is with this, this jade pattern. And.

Tim 34:38

And there's just something about a jade pattern that just. It immediately feels pretty. I'm trying to find a synonym for tacky, but I can't.

Andy 34:48

I was gonna say dated.

Johnny 34:50

Chintzy.

Andy 34:51

Chintzy. So the whole thing was so like 1993 and I.

Tim 34:56

And I have to say that. And I know why this wouldn't have worked before I even say it, but if they would have just done 12 Blackwing 205s that were Jade green, just like straight jade green, oh, that would be awesome. It would have been done a lot better. That would have been really cool. I would have liked like that. But I know that if they wanted to do the two color thing, that wouldn't have worked. Then people would have just been like, oh, it's just a black wing pearl. And which still I wish they would have. I would have rather them done that.

Andy 35:22

But I would love to have seen some sort of a surface that's like the. The old Venus velvets. You know, it's like that kind of like crackled green color. That would have been. That would have been a really cool like old vintage kind of like throwback. But yeah. And yeah, it. I don't know, it was. It was a weird design choice. And I'm guessing that most of the resources were taken up like trying to do two colors rather than like being able to play around with like the eraser, the ferrule or something else in there.

Tim 35:55

Yeah,

Johnny 35:59

sorry, go ahead.

Tim 36:00

No, go ahead.

Johnny 36:01

The quality control was pretty off on mine. Like, my ferals are mad crooked and one of them looks like someone ran it over with a car.

Andy 36:10

Huh.

Johnny 36:10

Like literally, it's not really gold. It looks like somebody keyed it.

Andy 36:14

Did you run it over with your car, Johnny?

Johnny 36:16

No, I did that to a 344 and it still worked. Yeah, it wasn't mine. It was someone else's pencil.

Andy 36:25

So. Yeah, I think the most interesting thing that was in that. That pack was the Blackwing clutch. Did you. So, so Tim, you didn't. You didn't get a black wing clutch, right? You.

Tim 36:38

I did not, no. I just got the one green, one white from you.

Andy 36:42

Okay, cool.

Tim 36:44

No, that's, that's. That's all I got.

Andy 36:45

No worries. Yeah. You, Johnny, you got the clutch?

Johnny 36:49

Yes.

Andy 36:50

Cool. And Carolina, Caitlin, have you. Have you seen the clutch? The Bakken clutch?

Caroline 36:56

No.

Andy 36:57

Okay, so this is. They. I think they. I actually need to check. They either started selling it.

Andy 37:03

I actually don't know what it is, and I kind of hope it's a little purse that would be.

Johnny 37:08

It's a little book pencil roll with a.

Andy 37:11

With a strap on it. No, it sucks.

Andy 37:14

You wear it with a manicure.

Andy 37:18

It was the subscriber extra for this edition and it is just a little pocket notebook and the COVID is made out of that same kind of like squishy, foamy, leathery material as the blackwing slate. And they're actually like pretty good quality. Like it's, it's, it's just like, you know, bent over like a, like saddle stitched, like a, like a, like a field notes.

Andy 37:43

Oh, we opened something with sound. Sorry, Johnny, thanks for making us open that.

Johnny 37:47

Oh, sorry. This one's stitched like a moleskin and then it's glued to the COVID Oh,

Andy 37:55

you're right, you're right. It's perfect bound. Oh, geez. Yep, there it goes.

Johnny 37:59

It's like weird and hybrid.

Andy 38:01

Yeah.

Johnny 38:01

Or the video come up.

Andy 38:03

Yeah, the video came up.

Johnny 38:05

Oh God.

Andy 38:06

It's, it's like, it's, it's really good. It's dot grid, at least the one that I got. It is very well constructed. It is. It feels more sturdy than like other pocket notebooks. I think because of that thick cover. They had a kind of a weird like marketing like the way that they kind of approached it was strange. They talked about how you can use it, you know, sideways as well as, as lengthwise.

Tim 38:34

Right.

Andy 38:34

You can use it in portrait mode as, as well as landscape mode. And they just had some weird product photos there.

Johnny 38:40

So I appreciate the second nod to John Muir because everyone ignores him.

Andy 38:46

Yeah.

Johnny 38:46

He made his own notebooks. You can go on the Sierra Clubs website and get a template for it.

Andy 38:50

Yeah, yeah. So yeah, they say, they say it lays flat. It's sewn, sewn, bound. They said it's kind of laid flat. It would laid more flat than a, like a Baron Fig notebook, but not as much as I think like a write notepads notebook once you fold it over and it just doesn't fold over quite as well. And later this spring they're going to start selling them, I guess. But it had really nice paper. It was a hundred pound paper. Um, it's kind of like an off white, had really nice dot grid. Um. Yeah. What did you think of it, Johnny?

Johnny 39:28

Um, I liked it a lot actually. If the grid was a little lighter, I think I would like to a little more.

Andy 39:34

Yeah.

Johnny 39:34

But also it just kind of felt like a thin moleskin with no elastic sort of.

Andy 39:39

Yeah.

Johnny 39:39

It didn't want to close when I was finished but I, I mean the construction was like super nice. I was really surprised. I was my favorite subscriber. Extra so far.

Andy 39:49

Cool. Yeah.

Johnny 39:50

It sort of made up for. That's not my favorite pencil.

Andy 39:55

Yeah.

Tim 39:56

Yeah. I also wanted to bring up the new confidant from Baron Fig, the Metamorphosis, which I think Everybody's excited about, like, this has been a pretty positive all across the board. And I know from our text with each other, we've, we've all been pretty pumped up about this. So it comes in what I would call. We were talking, we talked about the Millennial Pink, but it's almost a little bit more on like the peach, peach colored side, if you ask me. Maybe, maybe I've got like a little yellowish light I'm looking at right now, but it's a really, really good looking notebook dot grid and I'm just like flushing notebooks right now. I can't wait to use it, but it's going to be a little while. But what do you, what do you all think of this? What did you think of the metamorphosis? Compared to which I guess the last one was the askew was the last Baron Fig special edition. What'd you think of this one?

Andy 40:48

I liked it because it was a good follow up to that. Like, it was, it had some colors. It wasn't quite as like, wacky as the askew as the askew was. It didn't have the same, like, it just had a regular lining in it. So I think for people who really want some just like different colors slapped onto a confidant, like, it went really well and it's, I feel like it's so far removed from their usual kind of muted color palette or just very like minimalist look. It's, it's a little bit more whimsical. Kind of like the three legged juggler.

Tim 41:17

Yeah. We also talked about like the masculine thing. Like, like a lot of their stuff gets criticized for being so masculine and yeah, like, I, I love this, but it's like, it definitely broadens their scope of what they're gonna do and what like, color palette they're, they're, they're willing to include, which I think is an awesome, awesome inclusion. I think this one looks pretty amazing and I can't wait to use it over the, over the summer when I get around to it.

Andy 41:41

Millennial Pink is described as being gender neutral. Just, you know. Yeah, throwing that out there.

Andy 41:50

I, I definitely think rose is gender neutral. I, I love me a nice. On a warm day.

Andy 41:56

I'll drink to that on any day.

Andy 41:58

Yeah. Whole Foods has a huge display of right now a ros. Display.

Johnny 42:07

You can't sell alcohol in grocery stores here.

Andy 42:09

A. Yeah, the hell, Maryland.

Johnny 42:12

We don't get cheap.

Tim 42:13

Trader Joe's Beer, Tennessee. We can buy, we can finally buy wine in grocery stores, but we can't On Sunday I could buy 75 Natty Lights, but I can't buy a single bottle of wine. So is the logic of, of Tennessee, right?

Andy 42:29

I assume in Tennessee you just made your own alcohol like in a. Like that's where Mountain Dew's from, right?

Tim 42:34

Well, we're obvious, we're obviously talking about supplemental alcohol here, not just like the stuff that's out back. So.

Andy 42:40

Okay.

Tim 42:41

Yeah.

Johnny 42:41

Y' all try this stuff yet?

Tim 42:44

Yeah, Mountain Dew is started like two miles from where I'm sitting right now.

Andy 42:48

That's awesome.

Tim 42:48

Really?

Andy 42:50

Huh?

Tim 42:52

Yeah. Andy, what I think you were saying was about how Baron Fig has really been like, really at like a full on Sprint right now. They've been doing a lot of new stuff and a lot of cool new stuff and a lot of kind of unexpected things. I mean we were, we were kind of blown away at first when they decided to open up the subscriptions, but not just like pocket notebooks or not just confidants, but like everything. Subscriptions, subscriptions for it all. And that was kind of shocking at first. And they have kept up with it and they haven't missed a beat so far. They've been doing some pretty cool things and I think we're just going to see that growth continue.

Andy 43:31

So the Nomad and the Mastermind are two of their brand new products and this isn't even a re release of like a Confidant or a Vanguard or whatever. These are brand new things. The Mastermind is a big 10x8, like desktop blotter sticky note pad. I guess it has rounded corners, it has dot grids. It's gorgeous. And then the Nomad are little like 3 by 3 inch sticky notepads that you can take with you just for like brainstorming. Yeah. And they just added them. I think they added them today, maybe yesterday. Somebody in the Baron Fig fanatics group, who I think they are fanatics because they check that site every day. They just showed up there. So that's cool. Did any of you get. Get samples of the Nomad or the Mastermind? Nope. Yeah, I did.

Tim 44:25

No, I haven't seen him yet. Yeah, I'm looking forward to it though.

Andy 44:27

I haven't either. Yeah, that's cool. Yeah.

Tim 44:31

So what about you, Johnny? What are your first points?

Johnny 44:34

Okay, so in Baltimore Town, there are some new notebooks out from Wright Notepads and company called the Telegraph, which is their spring release. And I don't think they sold out yet, but the pencils sold out pretty quickly. So did you guys get yours?

Andy 44:53

I did not get A get a pencil yet?

Johnny 44:56

But you got the books? Yeah.

Andy 44:58

Yep.

Johnny 44:59

So for folks that didn't get them, they're called the telegraph and they're sort of an homage to Samuel Morse, who sent the first government sanctioned telegraph, our telegram from Washington D.C. to Baltimore, Maryland. So that's the Baltimore connection and they have Morse code on the back, which is pretty awesome. They're famous telegrams that I don't want to spoil if you haven't seen them already. But it's a good excuse to practice your morse code. So those are super awesome notebooks. And the pencils are definitely the best pencils they've done so far. They look like, you know, something you find in your grandpa's drawer. Except that they don't smell bad.

Andy 45:39

I love how creamy they are.

Johnny 45:40

Yeah, that yellow Musgraves like sending them better stuff. They have their cedar, the leads are centered. Except one of my dozen is like so off centered you literally can't sharpen it. I've never seen a pencil that bad before in my whole life. Thank you, Musgrave. So that'll be the one I don't sharpen. But yeah, I think they're still around on their website and they're probably around other places. But if you're a member, instead of doing what they usually do and sending you a two pack of their regular three packs, you the next week got a really cool package with stickers and two exclusive packs of wine colored notebooks that say members only, which is really awesome.

Andy 46:22

Too bad it wasn't a jacket.

Caroline 46:24

Yeah,

Johnny 46:26

yeah, these are. I think they're moving away from their original logo that had that fountain pen into just the big word says write. So that's all that's on them. Just really pretty. There's like a blank one, aligned one and duck grid. They're fantastic. And the stickers are really so pretty.

Andy 46:46

Yeah, yeah.

Johnny 46:48

I've been like on a right notepads kick lately. Obviously.

Andy 46:51

I put the transparent sticker with the like the cool kind of flowery border on my laptop and it just looks amazing there.

Tim 46:57

Awesome.

Johnny 46:58

I don't have room for that one on mine, but I'm gonna put the other one on my car. But you know, my car is covered in pollen because spring.

Andy 47:08

So Johnny, you took a trip last week, didn't you?

Johnny 47:11

Yeah, I saw some people in New York that I kind of knew that have a pencil store.

Andy 47:18

It was the Jackson McNally lady, wasn't it?

Johnny 47:21

I don't know where the hell that place is. I thought about it.

Andy 47:25

I will fight you.

Andy 47:27

It's in soho, isn't it?

Johnny 47:30

I only vaguely know where soho is.

Andy 47:32

It's south of Houston.

Johnny 47:35

The last couple times I've been there, I've had a child with me. I'm just thinking about where the bathroom is.

Caroline 47:39

Yeah. She has a new shop near the pizza place that you like. Yeah. Very, very close to there. Like, one minute. One or two minutes. It's actually much bigger than the one in SoHo. And there's. They have an amazing selection of notebooks.

Johnny 47:53

Oh, man, my bag was already so heavy that day. I'm like, I know what I'll do. I'll go to the pencil store first and buy a bunch of stuff in a big book.

Tim 48:01

Yay.

Caroline 48:02

Bad idea.

Johnny 48:04

Yeah, but, I mean, I think half the reason those Bugles are gone is because I bought most of them. I only bought, like, 20.

Andy 48:10

Did I miss this? You're out of the Bugles already?

Caroline 48:14

No, we are not out of them. Our system said that we were out of them. I don't know why. I just. I didn't count them when we got them. I just entered the numbers that were written Sharpie on the boxes. We have, like, a hundred more than we thought we did. So they are restocked online now. I also ordered more, so do not worry. They're not going anywhere anytime soon.

Johnny 48:37

Cool. So have you guys always had that General Scribe pencil? The green one?

Andy 48:44

That's new.

Caroline 48:45

Yeah, just about a month or two ago, we got those.

Johnny 48:47

Oh, my God, I'm in love with this pencil.

Caroline 48:50

It's weird, isn't it? It's like it doesn't erase very well, and it's, like, really, really scratchy, but, like, dark. It's really confusing.

Andy 48:56

And it's beautiful.

Johnny 48:58

It matches my eyes, so I really like it.

Andy 49:04

That was one of the ones that, like, I think it was early in March. We kind of did a frenzy of putting new things online as we were revamping the website. And we put, like, God, like, 20 to 30 new products online at once. And so some of them went a little under the radar.

Caroline 49:22

Yeah.

Andy 49:23

And that was one of them.

Tim 49:25

Ah, cool.

Johnny 49:27

See the benefit of going in person. So I also got to meet Harry Marks, our friend, who is a writer and podcaster and, like, 12ft tall. I said the same thing when I met Andy. I turned around, I'm like, God, you're so tall. Nobody looks tall on the Internet.

Andy 49:45

Maybe you're just short, Johnny.

Johnny 49:47

I was wearing my keens. They make me an inch taller, which is why I like them.

Andy 49:52

Harry is tall. I think he's Taller than I am.

Johnny 49:54

No, Harry is, like, super nice.

Andy 49:56

Yeah.

Johnny 49:56

We went and had a nice coffee at Cafe Henry while my daughter was having a fit because she wanted to leave.

Andy 50:04

It's kind of boring when just Daddy hangs out with friends.

Johnny 50:07

Yeah. She didn't like her $9 smoothie. Every time we go there, the waitress is like, hey, would she like a smoothie? I'm like, no, but you can bring her one and I'll pay for it and watch her waste food.

Andy 50:22

If you'd bothered to come by the office as we suggested, I have a pile of Wopex for you.

Johnny 50:30

All right, I'm getting another ticket. I will come to New York for Wopex because I don't have, like, enough of them.

Andy 50:39

I don't. Why do we keep getting them? We get these little, like, samplers that are like, a colored Wopex and a regular Woolpex. And this little, like, piece of cardboard that talks about how they're recycled materials. Like, that makes you feel better about using them.

Caroline 50:52

We have so much stuff in our free bin in the office.

Johnny 50:55

You know, it must be. Sometimes you have flashes of, like, clarity. And you're like, oh, the Wopex is a fantastic pencil. And then you forget about them later because, you know, you get a little sleep deprived, a little busy.

Andy 51:09

We did actually go to throw them away, and I was like, no, Johnny's coming soon. Yeah, he'll take them.

Johnny 51:14

Throw them away.

Caroline 51:16

Yeah.

Andy 51:17

Guess where they're going now.

Johnny 51:19

Get the type waste already.

Tim 51:21

Waste management won't take those. What are you talking about?

Andy 51:26

Call the ATF to come in and dispose of the.

Johnny 51:28

Yeah. What do they do with trash in New York? Do they burn it or bury it?

Andy 51:31

They put on the street.

Caroline 51:32

Oh, no, we have to get our own.

Andy 51:34

Like, put it on this.

Caroline 51:35

Yeah, we have to get our own per. I'd like, pay somebody, like $100 a month to come pick it up. The city doesn't pick it up. We have to get someone else to do it.

Tim 51:43

Yeah, Wopex. You have to shoot them into space. And the only acceptable way.

Johnny 51:48

I'm not talking to you guys anymore.

Andy 51:55

Whoopex will be what's left after nuclear winter.

Johnny 51:59

I'm going to the cockroaches and the Wopex. I'm going to be cremated and then put into a Dixon Crucible with Wopexes glued all over the outside. It's going to weigh, like, three tons,

Andy 52:14

but you'll be perfectly preserved.

Johnny 52:16

I'll be very happy.

Caroline 52:17

I think that's the crucible doing that, not the wopex, though.

Johnny 52:21

Yeah. I'm gonna put this in my will.

Tim 52:24

All right.

Johnny 52:25

Right now, it's scatter my ashes at Walden Pond, which is illegal because it's state property.

Andy 52:30

Mike Hagen says the shavings of OPEX have been found in the bellies of fish in the South Pacific.

Johnny 52:36

Shut the hell up, Hagen.

Andy 52:40

They're so bad.

Tim 52:41

That was a good one.

Johnny 52:42

They never made it that far.

Andy 52:45

Well, I have just a couple to talk about, then we can move on to. To the main event. I do want to thank Descalardi and Les Harper and Lenore Hoyt for filling in for us. Last episode on April 1, we released. It was busy around the CW Pencil Shop, so we were like. We still wanted to continue, like, our new gender swap traditions. So Dee and Les and Lenore filled in, and they did an amazing job. If you haven't listened to it, you should. We had a few people. We actually had a journalist from, I want to say not Gawker, because Gawker doesn't exist anymore. Lifehacker. Maybe she listened to that episode and she thought it was just always with them. And I was like, well, it's not. You're gonna have to deal with us at one point.

Tim 53:39

But unfortunately, it's not always connected her with them.

Andy 53:42

That's awesome. So, yeah, it was Life Hacker. Life Hacker.

Johnny 53:45

Are we each one of our subs?

Andy 53:50

What do you mean?

Johnny 53:51

Like, which one of them is Andy?

Andy 53:54

So I don't know. I don't know. I really got the impression that Dee and I were very similar, because I feel like the two of us say, yeah, and, like, are very active listeners. I feel like Johnny and Les were similar because they just, like, worked in little, like, zingers, and they were, like, fiddling with stuff. And then I think that Lenore and Tim were similar because they didn't talk a lot, but when they did, it was just like, whoa.

Tim 54:29

Yeah, that sounds right.

Andy 54:31

That's what I'm going with.

Tim 54:32

Like, super profound. And.

Andy 54:34

Yeah.

Tim 54:34

Was she watching the Cubs while she was recording, too, or was that just probably.

Andy 54:38

Yeah, I think part of it was she. She had, like. She was sitting farther away from a microphone, and when she would say something kind of, like, under the radar, I was just like, what did she say? So I had to stop and listen to the live stream. But when I was editing, I definitely, like. I definitely felt like we were all just, like, sort of channeling each other. So. Okay, so. So if you want to hear more with the three of them, you should, because by the time this podcast comes out, they will have launched their first episode of their own new podcast, rsvp. So I won't even say more than that, but if you go to RSVPstationarypodcast.com their first introductory episode should be up there. You may not be able to find it on itunes quite yet because sometimes it takes a little while for itunes to matriculate the feeds. So RSVPstationarypodcast.com I will not say what RSVP stands for. I'll let Les or D say it in the chat if they would like to or maybe on air. So you'll just have to listen there. Cool. Last fresh point for me, lapel pins. They are finally back in stock. I can't remember if I mentioned this or not, but we got them before and I actually sent them back because the pin was in the middle of the. Or the like the stick of the pin was in the middle of the. Of the lapel pin, like in the middle of the. What am I trying to say? Like, design. And it would flip upside down because our lapel pins are top heavy. So that went like expressly against like the designs that I indicated that they should follow. So sent them back. Took a little while to get them back again. They're back and this weekend I'll start sending them out. So yay. We have plenty of extras, so keep on ordering them if you have not ordered them yet and I'll make sure you get them quickly. All right. So we are here today to talk about a couple things. I definitely want to talk about the Pencil Perfect, which is Caroline's new book that is out since we recorded last. We have a list of questions for you there. Tried not to overlap the Pen Addicts interview too much about it, but I think we have some good questions here and also talk a little bit about some of the new products in the shop and the future of the pencil box and a few other things like that.

Tim 57:13

So,

Andy 57:15

yeah, Caroline, I'd love to know you wrote a book about pencils.

Caroline 57:21

Yeah.

Andy 57:24

I know from listening to the Pen Addict that you were approached by the publisher, the Gestaltin. What is it? Gestaltin Press Media. I can't remember.

Caroline 57:34

I'm sorry, I don't know what the add on to the name is. No, I don't know.

Andy 57:37

You were approached by the publisher to write a book, but how did you kind of form the idea more fully and sort of just take it in the direction that you did?

Caroline 57:50

Yeah, well, when they approached me, the. The guy who was the creative director at the Time had read Petroski's book on the pencil and was also like pretty familiar with me and the shop. Because of the shopkeeper? Yeah, because of a book that we, that we were in already that they published called the Shopkeepers and Yeah, like their, their thing, their. I mean the thing that they really like proposed to me was that we do a book that was as informative as the pencil but maybe a little bit more accessible and also like as an object, like just more of like. Well, I guess just in general more of an object. Like something that you might not necessarily buy because you want to read it cover to cover, but because you might want to buy it to like put on your coffee table and read like one section at a time. It was meant to kind of be like, like, I guess like a very like modern story of the pencil that. I mean because Petroski published that book in 1990 and yeah, I mean that's been 27 years. So yeah, they wanted, they kind of just wanted to do like a. Just yeah, I guess like a more like anecdotal kind of just more accessible version of the story of the pencil because it's apparently a thing that people are interested in these days.

Johnny 59:10

So you wrote this entire book in pencil or pencils? Can you talk about some things you learned by writing an entire book in graphite and also share what was your favorite pencil and paper combo?

Caroline 59:25

Yeah, so I, well when I, when I first like signed my contract and was definitely going to be doing this thing, I didn't really immediately think about like what pencil I was going to use. I first thought of like what, what I was going to write it in. Because I, I had decided from the get go that I was going to start taking Wednesdays off so I can work from home on the book. Because I mean I run a shop. It's like a more than full time job. I knew I was going to need extra time and I also had envisioned myself doing this like in cafes or in the library or wherever one might be working in New York City that is not home. And so I bought on sale from Smythson, like my favorite luxury paper retailer in the uk. I bought this like beautiful like greenish blue leather padfolio that came with a giant like a four sized spiral bound notebook. And the paper is like super heavy. It's like a regular spiral bound like lined notebook. But I don't know if anyone's familiar with Smythson paper, but they have this like really signature kind of like sky blue that all their paper is like you can't buy white paper from them. It's all blue, and it's super thick. It's perforated. It's a little. It's a little bit toothier than I normally prefer with pencil. But I truly believe that if I bought myself, like, this glamorous notebook, I would be more motivated to work. That definitely wasn't the case. It didn't quite pan out the way I thought it would. But I, from the start, committed myself to using these notebooks. And for the most part, I really liked it. It was nice to stare at a color that wasn't white for long periods of time. The blue is really soothing. I really like the format of it. I like that it was a little bit longer. The line spacing was great. The toothiness I got used to. I kind of liked it almost. It made it feel like it was like, a super physical thing that I was doing because it just, like. It made. It made the pencil feel just, like, so much heftier. Made the. Yeah, I don't know. And, like, the. The paper is really thick. It just. Yeah, it was a fun notebook to work with. It was very different than what I'm used to, but I really use, like, all the pencils. Depending on the section. I chose a pencil that seemed appropriate.

Andy 1:01:39

You said you went through 39 pencils.

Caroline 1:01:42

I went through 39 pencils, and I used, like, the. Almost the entirety of one arrowhead eraser cap with another eraser. I was using a black matte Maru Kun eraser as well. But, yeah, it was 39 pencils that I wore, like, down to the very, very, very end. I used a pencil extender, but pencil extenders get really uncomfortable to use. I learned, like, when you're writing for a really, really long time. So I had to kind of keep a rotation. So as much as I would have liked to have, like, completely curated my pencils by section, I had to be a little strategic about it because I needed to have, like, more than one at a time. But, yeah, I just. There were some days when I really just, like, use whatever was in my bag. Yeah, I guess there was one. There's one point when I first started writing the book, and I was working on the section on how pencils are made. That was the first section I wrote. We didn't do it necessarily, like, chronologically, and I was on vacation. I was really mad because they had assigned me this first section. It was due, like, the day after I got back from my vacation, and I went to. I was in Colombia for, like, eight or nine Days. And I remember sitting, like sitting on the patio of fed my boyfriend's uncle's house on a rubber plantation, the middle of nowhere, like in the middle of the night, trying to like edit the first draft of the first section of the book. And I didn't bring any like colored pencils with me to mark things up with. So I bought these like pretty horrible triangular double ended colored pencils from a stationery store. Just like, that was just local. And they kept breaking and there were mosquitoes everywhere and I was like really uncomfortable and like kind of mad about it. And then the next day I was writing a section about erasers and we happened to be going like really, really early in the morning at like 5am to the rubber plantation to tap rubber from the trees. And then I thought like, okay, like this is gonna be okay. This all happened for a reason.

Andy 1:03:45

It's in the pencil's hands now.

Caroline 1:03:46

Yeah, I'm sorry, I kind of went off on that a little bit.

Andy 1:03:49

No, not at all. Tim, do you want to take the next one?

Tim 1:03:54

Yeah. Yeah. We were wondering like, as you're, you're writing this book, who did you see as the audience for the book? And maybe that's like a overly.

Andy 1:04:05

I don't know.

Tim 1:04:05

I just imagine that aside from people who are just tend to be really into pencils, I'm assuming as you're writing it you got like sort of a bigger thing in mind and did you have a certain book or a piece of writing that you were emulating as you wrote it and as you were thinking about who might enjoy this kind of book?

Caroline 1:04:25

That's a good question. I haven't been asked that before. I'm not sure that there's anything that I was trying to emulate. I definitely had a picture in my mind of like what this book would be. And honestly, like, had I written it entirely on my own, like without the influence of a publisher, it probably would have been like, been quite a different thing. But I don't know. I was just, honestly, I just kept thinking like, okay, I'm gonna try to make this like the opposite of any book that exists about pencils, which of course there aren't many. And at one point the, the editor who I was working with came back and was just kind of like, okay, like you need to like tone it down a little bit. Like you're, you're getting a little too friendly like in your text. And that kind of freaked me out. I was like, okay, like I'm not an academic, I'm not a writer. I'm just telling these stories as I know them the best I can. So I was a little bit self conscious after that, but I think you

Andy 1:05:21

did a really good job.

Caroline 1:05:22

I was just kind of like, huh, I'm sorry.

Andy 1:05:25

I think you did a really good job of, like, capturing your voice without like, going into, like, really, you know, conversational tone. Yeah. So I thought you. I thought you struck a really good balance.

Tim 1:05:38

Yeah, totally agree.

Caroline 1:05:41

Thank you. That's. Yeah, that's what we were going for. That's good to hear. It's hard. It's hard to find that balance. And I've never, like, obviously never worked with an editor on anything, so I don't really. I had a really hard time kind of, like, understanding that relationship and kind of trying to, I guess, please all parties involved. Yeah, it was. I mean, of course, I just wanted to tell. Tell all these stories the way that I would tell them to a real person in the shop, the way that all of us do all day, every day. But that doesn't necessarily translate the same way, like, written on a piece of paper. So that was the real challenge, was trying to find a way to, like, sort of just, like, hone that in and edit it so that it reads. It reads the right way.

Andy 1:06:25

When. When you were talking a little bit about the audience for the book.

Tim 1:06:28

It's.

Andy 1:06:28

It's interesting because, like, do you think you were trying to write for, like, people who you were trying to, like, sell on the concept of pencils? Or were you thinking, like, they probably wouldn't even pick up this book in the first place? Like, who's your main audience for this?

Caroline 1:06:44

I think it's somebody who is a little bit interested, but maybe not completely sold yet. It's a person who is interested in design, interested in, like, the function of objects, maybe interested, like, vaguely interested in analog tools. I don't know. Or maybe it's people, like, everybody listening to this podcast who are also kind of experts on these things and maybe just want to hear it, like, told as a story or maybe, like, might be looking for, like, a few things that one didn't already know already. I don't know. I. I think the audience is just meant to be. I don't. Well, I mean, I wrote it just thinking about all the people that I know through my job or through just, like, regular life. Like, what would. What would people who don't know that they care about these things want to read about? Or, like, what would. Like, what would. What would, like, my grandmother want to read? Or what would, like My Cousin, who is 22 and doesn't really understand what my job is, want to read. Like, it's. I think it was more about the people who don't know that much than about the people who already have an interest in these things.

Andy 1:07:57

Yeah.

Andy 1:07:57

Can I add to that?

Caroline 1:07:59

Sure.

Andy 1:07:59

Please do.

Andy 1:08:01

Like, part of the joy of working at cw, and I know it's one of the things that you like most about having your own store is just the ability to tell these stories.

Caroline 1:08:11

Yeah.

Andy 1:08:12

Because sometimes, like, we don't exist solely for the purpose of telling stories, but we kind of exist because of the stories.

Andy 1:08:21

Yeah.

Andy 1:08:22

And telling them is. It almost doesn't. Like, the audience almost doesn't matter because it's such a joy to tell them so sometimes. And, like, if you tell them in, you know, such a passionate way that, like, Karen Delane did with the book, people come. You know, it's just part of why, like, the pencil, in and of itself is such an interesting object is because that there are so many stories that people don't really know or think about, but everybody's held a pencil in their life.

Andy 1:08:56

That's what I like about. About your store. I think you defined it really well on the Pen Addict interview, Caroline. The difference between, like, you know, a little hipster boutique shop and, like, a specialty shop like yours. You know, you guys. You guys are very trained in knowing, like. Like, the feature of each pencil and the story behind the pencil and just sort of like, explaining the appeal of a pencil in general. Whereas, you know, there's so many stores around San Francisco and probably also in New York that, you know, would sell a lot of unusual pencils, maybe not even unusual pencils, just, like, you know, some black wings and some. Some. Some things like that. And they just. They don't care. Like, just. They just sell it because they're fancy. And you guys really distinguish yourselves, I think, because all of you know a lot about what you're talking about. Yeah.

Caroline 1:09:49

There's so much to know. Like, why wouldn't we want to know all these things? And I think it's really sad when people don't. Don't. Because I don't think that they just don't realize that there is so much to know. And I think. Yeah, that's really honestly part of the reason why I was so excited to write this book, because I thought, like, okay, this is a way to take what I do on a daily basis and apply it to, like, a wider audience, kind of. Yeah. Get it out to people who might not know that my shop exists or that the four of us are here telling stories every day like that. It's. Yeah, it's just a different audience, I guess. Yeah, it just has a much. Maybe not wider reach, but just a different reach than having a shop and existing on the Internet. Yeah, it's weird. I keep seeing pictures on Instagram of the book in various places. And I went to our letter. The Letter Writer Society that we're all members of here in New York. At the meeting last night, one of the women who's in the. In the group had been to the Met, and it's in the Met gift shop, which I had no idea about. And that's, like, very exciting. I'm going on Friday to see it in the Met. I will be Instagram storying about this. But, like, I love. I love thinking that they're, like, tourists who are in the Met and see this book that's really pink and, like, on a shelf, and maybe they buy it not knowing anything, just because it's there because the Met decided it should be.

Johnny 1:11:11

So the book is fact fuller, not just of, you know, technical information, but there's a lot of really good historical stories of the companies and the families. So what is your favorite piece of pencil history?

Caroline 1:11:27

You know, honestly, ever since I saw the Show Notes today, I've been thinking about this, and I don't even really have an answer. I don't know, because all of it, I think, is so fascinating, and there's just so much to know about the people who are behind all of these things. And I guess I hadn't really, like, completely realized just how extraordinary some of these people involved with very, very early pencils were. Like, I didn't really know the extent of Joseph Dixon's history. I didn't know how much of an impact World's Fairs had on the pencil industry, which that was probably my favorite thing to research because that was probably the thing I knew the least about was World's Fairs. I had so much fun researching World's Fairs. I got. I fell a little bit too deep down that rabbit hole and ended up researching so much stuff I definitely didn't need. But, yeah, I think it really made me have a lot of respect for the families who even now in 2017, are still involved in the pencil industry, because there was during certain periods of time, especially like, in the first half of the 20th century, and I guess maybe the last 20 years of the 1800s, there was so much drama between families, between, like, different countries within different. Different companies within different countries. I mean, it definitely wasn't, like, the dirtiest of industries, but it definitely wasn't all, like, hunky dory. There were a lot of, like, weird regulations that were set up because there was too much competition or there were certain companies who had too much of a monopoly. There was a lot of drama that I learned about and kind of uncovered that I didn't even realize was a thing. But, yeah, I don't know that. There's one thing I learned a lot. It was kind of fun to take the things that I already knew and kind of backtrack and dive a little bit deeper into that, but also search things that I had no idea about. Like, I had no idea that the brothers who started Hasbro, like, the toy company, were involved with Empire Pencil Company. Like, that. That's the one thing that I think, like, I really had no idea about. And the only reason why I figured that out was because Empire Pencil Company, there's almost no information on that on them. Like, on the Internet. There's not even much in Petroski's book there. There's. There's hardly anything. And then I ended up, like, finding an obituary for, like, from what I understand from the history that I've read, like, the least influential of the Hassenfeld brothers. I found his obituary in the New York Times and found out from his obituary that he had left, like, branched off from the family to take over the pencil company, Empire Pencil Company down south. And there was this, like, huge feud involved with him just, like, leaving and taking over the pencil company. But they had started in, like, the pencil box industry. They made these, like, fabric covered pencil boxes, and you would get, like, an eraser and a couple pencils and, like, maybe a few other accessories. And so they decided to buy a pencil company to manufacture the pencils that were going in their boxes. And, yeah, that's what happened. That ended up being Empire Pencil, basically, like, owned by Hasbro. Yeah.

Andy 1:14:46

Yeah. So that's interesting. That's a good segue into a question I had. You uncovered a lot of this, and as you say, there's not a lot available about some of this stuff. How did you research this? What lengths did you go to to uncover some of this information?

Andy 1:15:06

I can partially answer that. There was a period of time where we were receiving weird Amazon packages that were clearly books. Like, I feel like daily, like, and, like, trying to buy, like, things for the shop from Amazon during this period of time. Like, seeing, like, all the, like, random, like, small publisher, like, Caroline bought so many books.

Caroline 1:15:34

I do. I probably have, like, I have a. I have a pretty large pencil research library in my living room currently there. Yeah, there were a lot of random books that I found out about through, like, documents that I found on the Internet or, like, pieces from, like, old stationery supplier catalogs. Yeah. There was, like, one book of letters between two academics about the rose that I had to buy, like, secondhand on Amazon that took, like, four, five weeks to get here. And then there was, like, another. Another very, like, technical science journal about graphite that was written, like, a hundred years ago that ended up being really useful. It had, like, a whole list of, like, every mine, every known mine, like, a hundred years ago in the entire world. Most of what I learned about the scientific composition of graphite, I learned from that book.

Andy 1:16:25

Wow.

Caroline 1:16:26

And turns out not much of it has changed since. Yeah, it was. It was challenging. Well, I mean, it wasn't. I just kept thinking in the back of my mind, like, what was it like for Henry Petroski to write his book about pencils in 1990 when he didn't have the resources I had because, well, I had his book and the Internet. It made me. It really, like, made me have so much more respect for the work that he's done in pencil history. But of course, his book was like a. I kind of use his book as, like, a. As like, my starting reference book point for everything. Like, I use the index in the back. Like, if I was trying to research something, I would first, before going to the Internet, like, go to the. I guess the index in the back, go through the book, highlight everything I could find on the subject I was looking for, and then I would go to the Internet next and see what I could dig up there. And then I would end up, like, buying books or, like, looking at things in archives to. Yeah, kind of dive a little bit deeper. But, yeah, it was a lot of research. It was. Especially with, like, the 16th, 17th, 18th century. Some of that was really, really difficult. And also trying to figure out the Faber family tree. I had to, like, draw it out in my notebook because there were so many of them, more than I had even thought, and none of it made sense. I even, like, paid for an Ancestry.com subscription that I only just recently remembered to cancel because I just couldn't figure it out. And even on there, I had a hard time piecing it together. But, yeah, it was super cool. It was weird. I felt like I was in college again, except I didn't go to a real college. So I guess that's what it would probably Feel like to be in college? I'm not sure, but I did the best I could. I mean, I didn't have to like, travel anywhere to gather information. I'm really lucky that I work in the pencil industry and a lot of the people involved with these companies and these families are people that I know personally. So I got a lot of help, especially from Karen d'. Ache. They have like an on staff historian who like emailed me this huge package of photos that were directly illustrated and like, information. It was really helpful.

Andy 1:18:30

Yeah. Did you uncover anything in your research that runs contrary to popular belief or sort of like the usual. The usual points that people make about the history of pencils

Andy 1:18:43

or if there's

Caroline 1:18:44

the main one about lead? Yeah, I mean, I like, I have a hard time understanding what popular belief is because I'm so, like, immersed in this weird, like, very niche world. I don't even know what people think about this stuff anymore.

Andy 1:18:58

Well, let me rephrase it. Did you find anything in your research that runs contradictory to what we have talked about on this podcast?

Caroline 1:19:06

Yeah. Oh, that's. You know, I don't really. There's nothing that comes to mind immediately. Honestly. I think most of the people who care about the stuff are people who also are really invested in like, knowing the real truth about it.

Andy 1:19:21

Yeah.

Caroline 1:19:23

So I don't. I don't really. I don't really think so. I. The one thing that I think surprised me the most was, like, how well. And I know this, like, Caitlin just said that this very much has to do with the fact that there are still people who think that pencils are made out of lead, which blows my mind. I had a girl in the shop, like last week who honestly did not believe me when I told her that that was not true. She really got like, mad at me about it and really thought I was lying to her, but which, like, blows my mind every time. Pencils are not made out of lead, they are made out of graphite. And it's. It was really surprising to me to actually like, read about how people. How like, how I guess, like geologists and scientists figured out what graphite is because it took a very long time. I totally understand why people think it's lead or why people thought it was lead for a really long time because they just simply did not know what it was. Yeah, it's. It's kind of crazy, but it's just so. It's just so strange to think. Think that there was once a time when it actually would take like a hundred years to Figure out something like that.

Andy 1:20:27

That.

Caroline 1:20:29

Whereas now you'd have an answer in, like, a day.

Andy 1:20:31

Yeah.

Andy 1:20:32

Do you think now that you're going to get into learning about the physical properties of graphene and its applications in popular science?

Caroline 1:20:45

I don't know. I will say that when I was. When I was in London in October, I went to the Natural History Museum there, which I'm ashamed to admit that I lived in London for four and a half years and not once did I go there. It was my first time as a tourist. And in the upstairs. In the upstairs geology room, which is this long hallway. It's amazing. It's like the most beautiful room I've ever seen in my life. And they have a whole section dedicated to graphite. And they have, like, chunks of graphite from the Borrowdale mine, and they have, like, graphite from all over the world, like, every country that produces graphite. And just like. Just like large chunks in a glass case with, like, tiny little labels. It was pretty amazing. I wouldn't mind, like, becoming a graphite scientist. Is that a thing? Is that gonna be my next career? Do I get to wear, like, a lab coat?

Andy 1:21:33

I only remember.

Caroline 1:21:34

Can it be millennial about, like,

Andy 1:21:38

electrically conductive particles of graphene using tape?

Caroline 1:21:45

I don't know about that.

Andy 1:21:47

There's. We don't need to get into this. This isn't unrelated, but, you know, like, with the test scoring pencils and the artificial graph and, like, the graphite can be electrically conducted.

Andy 1:21:57

Yeah.

Caroline 1:21:57

There's so much science to that.

Andy 1:21:58

Yeah.

Caroline 1:22:00

Yeah. I found a lot of really great old, like, what am I trying to say? Instruction manuals for, like, the original. Original test scoring machines with the instructions on, like, how. How, like, what pencils to use. I wish I'd save those. I don't even know where to find them now. They're somewhere in a folder somewhere on my computer. But those are really cool. Yeah, I'm gonna be a graphite scientist. But really, though, who's gonna make the lab coats?

Andy 1:22:23

I definitely look forward to your graphite science podcast with Lenore. Are they gonna be the chemistry professor?

Caroline 1:22:32

Yeah, yeah. I want to be, like, the Bill Nye of Graphite.

Andy 1:22:35

Caroline Weaver, PhD.

Caroline 1:22:40

Yeah.

Andy 1:22:41

PhD graphite studies.

Caroline 1:22:45

Yeah. Can some very small college give me an honorary PhD in pencil history? Is that a thing?

Andy 1:22:51

Nobel laureate.

Caroline 1:22:54

Oh, geez, we're getting carried away.

Tim 1:22:59

Well, so the. In the book, they've. That's kind of a big or a big jump from what we've been talking about. But the. The illustrations are really great in the Book a lot of pencil drawings in the book of things from your store and then just things from pencil history. And so we're any of you to talk about that a little bit and talk about the illustrations and the visual aspect of the book and who is it that you were collaborating with and how did you handle or think about that as you were actually doing the, the writing of each chapter?

Caroline 1:23:32

Yeah, that was something I didn't really think about before I wrote the book. The publisher originally came at me with this like, okay, you're gonna write the text for this and then we are going to have somebody illustrate it. And they already had an illustrator in mind. The book was illustrated by Orianna Fenwick, who lives in Frankfurt, I think, and she does really amazing, like very photorealistic drawings in pencil. Her like work from her own practice is a lot more contemporary than that. But I've never actually met her, even spoken to her. This entire process was dealt with through a project manager. So it was a lot of coordination. It was an interesting process because for the publisher too, this was their first text based book that they published. And so there's a huge learning curve on their part. And for me too, like, I had to write the text for these books for like each section of the book while simultaneously taking notes on the things that I wrote about that I thought were crucial to be illustrated. And so I had to find a lot of the source images. And so at the end of every week, basically the way that it worked was that I would start my week with instructions or like I already had an outline telling me, like, these are the things that are due at the end of this week and these are the things that are due at the end of next week. And I did it section by section, not necessarily chronologically. And I would submit, at the end of the week I would submit my first draft and I would also submit my illustration notes. And it was interesting because like a whole month went by of me doing this where I didn't see anything, they didn't show me any illustrations. And then they sent me a folder and I got to see a few things and yeah, and I, they. It was, I don't know, I don't know what I thought. I mean, I of course had this entire book pictured in my mind from the very beginning. And it ended up being an amazing thing that was just different from what I expected. But I love the illustrations and a lot of it. Like, I know that Amy, the editor and Orianna, who's the illustrator, got kind of into like Kind of taking the reins on these things and doing the research on their own, too, to find their own source images that they wanted in the book. And so a lot of. A lot of the images in the book are not things. Things that I chose. They're things that other people on the team thought were important. So it was very much a collaborative effort.

Andy 1:25:52

I like some of the old vintage ads that are in there. I actually just took that AW Faber one with the, like, the guy with the big armful of giant pencils and the smokestacks behind him, and I just made that my profile picture.

Caroline 1:26:08

Some of those ads are really fun. I think that was probably, like, my largest illustration. Notes to document. And I like. I ranked them by my favorites, like, which ones I thought were the most important. And I was really, really upset to see that they did not include my number one choice, which was a black and white ad from. I'm guessing it was probably from, like, geez, probably the late 1930s. It was a Mongol ad, and it was one where there was, like, a little boy and a little girl sitting at a table. And. And, yeah, yeah, Caitlin's motioning. She's doing it right now. I know what it is. And they have a piece of paper that's, like, rolled up like a cone. And I think it's the girl who's writing on a piece of paper, and the boy has his ear up to this cone and, like, the cone right up against, like, the pencil that she's writing with. And the whole ad is about the sound of a Mongol. It's about, like, the sound that a mongol makes to write with. And it advertises that you can get. I forgot what they call it, like. Like a. Like a pencil. Like, sound testing device from your local stationer, which is truly just a piece of paper rolled up. That's my favorite one. But they didn't include that one. That's okay. It was, like, kind. It was. It was kind of a deep cut. Yeah, I get it. I totally.

Tim 1:27:20

Is that the next CW Pencils exclusive product?

Andy 1:27:24

70 CW Pencils.

Caroline 1:27:26

Really good. I have all these Mongols now, too. We're gonna work on that. Yeah, yeah. That would be so good.

Tim 1:27:33

We need to recreate that at least. Got to make a station in the store, right?

Andy 1:27:38

Like a sound station.

Caroline 1:27:40

Yeah, a sound testing station.

Tim 1:27:43

Make, like, a little booth. Yeah, totally.

Caroline 1:27:45

We should do. Because we. We have these cards that we use to send just, like, responses to letters that we get in the mail or sometimes customer notes that we have made through artifact uprising, where you can Truly, just, like, upload your Instagrams to their website and have them printed as like, really, like, high quality greeting cards. We should do ones that are like, us recreating famous pencil ads. That would be really good as, like, a greeting card or a postcard.

Andy 1:28:09

We've been talking for a long time about recreating the Mongol Secretary ads.

Caroline 1:28:14

Yeah, yeah. With like, the girl with the blonde hair, though. There's one with brown hair too. There's the two.

Andy 1:28:19

Yeah.

Johnny 1:28:20

So we've sort of popped in and out of the editing process a little bit, but can you tell us or, you know, sort of walk us through what went between your notebook and the pink covered book that we're holding?

Caroline 1:28:38

Yeah. And it was honestly, like, what you're reading in the book is almost exactly what I actually wrote from the beginning. I edited each section maybe like twice before I submitted it. And Amy, who edited the whole book, who I actually met in the shop in December. It was so fun to meet her in real life. She was visiting with her family. But anyway, she, towards the very end, like, sent me word documents that with, like, highlighted edits that she made or things that didn't make sense to them. A lot of it was like, kind of translating like my pencil language to something that like, non pencil people can understand. Yeah. But, like, truly, I was. I was also very surprised by, like, how. How willing they were to just kind of like, leave it as it was. They didn't really come to me with any notes on, like, oh, like this. We need to like, move this section to a completely different part of the book. Or like, we want to just completely change the way that you're telling the story. Like, none of it, none of it was like that. They were very, I guess, very respectful of the way that I wanted to tell these stories, which I really appreciate. It's really almost exactly the same as what I wrote to begin with.

Andy 1:29:54

That's cool. I really liked reading your thoughts on the future of the pencil. Can you talk a little bit about that?

Caroline 1:30:05

Sure. Yeah. That was a part of the book that was really important to me. That, much to my surprise, I kind of had to fight for because it's like I could talk forever and ever and ever about pencil history. But I think what's more interesting is, like, why I'm here talking to you guys about a book that I wrote about the pencil in 2017. Like, I think. I think it's pretty amazing that it's an object that has stood the test of time enough to garner enough attention to even, like, have a book in time, 2017. And so it's important to me to talk about that. And I. And I don't. I don't. Maybe I don't completely understand why. Why we're here and why we're still using these things. But, yeah, I don't know. And I truly believe that the reason that I'm interested in these things is the same reason that a lot of other people are, that it's just. It's just an experience that you can't get from anything else. In this day and age, when we're glued to our iPhones every day, it's just. It's. I don't even know how to put it into words because it's like more of a feeling. I wish I could, like, describe, like, exactly the feeling of why a pencil is important and why it will always be here. But, yeah, I don't know. I think that there will always be professions where pencil is the preferred writing instrument. I think there will always people be people who crave that physical connection to a writing instrument. I think that there, of course, there will always be artists who need things like this. And I'm curious to see how this stuff evolves because I think we're kind of in a strange period right now where none of the companies that exist right now making pencils are going anywhere anytime soon. They're all doing well, from what I understand. I mean, we just did an interview last week for CBS News about how pencil sales have grown or pencil imports to the US have grown 40% in, well, I guess between 2015 and 2016, the whole story was about how pencil sales are on the rise, which is something that I was completely oblivious to. And I'm pleased to hear that because

Andy 1:32:15

I think we can take credit for that here on the Erasable podcast.

Caroline 1:32:18

Oh, yeah, it's totally, you guys.

Tim 1:32:20

100% the erasable bump right there.

Caroline 1:32:24

Yeah. Yeah. But I. And I think it might have something to do with like, kind of a shift towards, I guess, the appeal of nostalgia. Definitely. That's a really big word in our vocabulary over here. But, yeah, I don't know. I think. I think that we're gonna see in the next couple of years, maybe like the next 10 years, a strange time where a lot of these pencil companies who have been around for a really long time are gonna have to think about what their place is. I guess in a. In a. I guess like a longer term way, I think that we're going to start seeing maybe a little bit more innovation just out of necessity. I don't know. I like to think that, like, at our shop here, our main goal is to re engage people. And I hope that this book will kind of do that too. I don't really know. I have like a lot of words to describe all this and they're all getting jumbled up. I should just read to you from, from the book, but I don't know, for as long as people are buying pencils, I will be here selling them. I can definitely tell you that.

Tim 1:33:37

Did you have any say in the design of the book, like the binding type and the paper that it was on?

Caroline 1:33:44

I actually didn't. I didn't even know what the book was going to look like, like, until I guess like mid December. I was. I had been sent like a couple of like, sample pages, so I had an idea of what it was going to look like. And then I was sent a PDF of a. Of like the nearly final proof for fact checking in December. And it didn't look anything like I thought it was going to. And I. And I mean, of course it was part of my contract that this is not a thing that I was to be like, super involved with. And they're also a publisher who do really amazing design, like design books. And so of course I like trusted them. But the book was originally blue. It was not pink. It was a kind of like, like very like that really like trendy shade of like cobalt blue that you see on a lot of like, design books or that people use like in type a lot these days. And I hated the color. Like, it just didn't feel right, as if there was only gonna be one accent color. I just didn't understand why it was blue because that just didn't seem like deliberate at all. I thought that it should be something that was maybe like a subtle nod to something related to what the book's about. And so in my very like, passionate and slightly upset email response, I kind of like in passing suggested eraser pink. And I didn't really hear from anyone for a while. And then I got the final proof and it was indeed like a kind of era erasery pink. The color that it ended up being actually printed in is much deeper than the one that I originally saw. I like the color though. I think it suits it.

Andy 1:35:19

I think we kind of agreed that it is like, original, like pumice eraser.

Caroline 1:35:24

Yeah, when they were like, when they were like kind of red, like early 1900s. Eraser pink is what it is. Yeah, totally.

Andy 1:35:31

Are you sure it's eraser pink and not another shade of pink. A millennial pink.

Andy 1:35:37

Almost. Well, it's definitely not millennial pink.

Caroline 1:35:41

Yeah, yeah, yeah.

Andy 1:35:43

Just, you know, look at Glossier's branding. It's certainly not that shade of pink.

Caroline 1:35:48

Yeah, that's like the eponym of millennial pink. Yeah, we go to their showroom on our lunch breaks, like on a regular basis, so we can't really say much.

Andy 1:36:04

That's the original eraser pink.

Caroline 1:36:05

I love that. Yeah, the original eraser pink.

Johnny 1:36:11

You talk about a lot of, you know, stand up men and women in the history of pencil Dom. So who is your favorite person or your pencil hero?

Caroline 1:36:23

This is another thing that we talked about all day today. Who is my pencil hero?

Johnny 1:36:26

Johnny Camper.

Caroline 1:36:27

Johnny Campbell, number one. Number one is K. Caitlyn.

Johnny 1:36:31

Aww.

Andy 1:36:32

No, it's Johnny.

Caroline 1:36:34

No, I, I mean, obviously Caitlin's included. Johnny, you can be included too. But I, I don't know, I think like a lot of this has to do with families. Like that's the, like, if we were to pare this all down to like a paragraph, a lot of it would have to do with these families who started these businesses, who have been involved in these businesses for, for like decades or like for a lot of these places, like a whole century or longer. And yeah, I don't know, I think my, I don't think I have a pencil hero. I think all of my pencil heroes are living and I don't know, off the top of my head I can think of like Jim Weissenborn at Generals who I have semi regular phone conversations with. And he just wants to talk. He's a great talker. I love talking to him on the phone. He recently sent, just like randomly sent with no note, nothing, just like written in Sharpie. The box, like from Jim smiley face. Like a box full of vintage pencils from their warehouse in California where they keep like their archives of vintage pencils. Like whole like half grosses of really amazing pencils and. Yeah, or like Carol Hubscher, who is the current president of Caran d' Ache and her, her family started the brand and she's just such a badass woman who is like really interested in like bringing their company into the 21st century. And she's. Yeah, she's so amazing and so interesting to talk to and just such a, such a cool person. We were really lucky to be able to spend some like, good quality time with her when we were in Switzerland last year. Yeah. Huh.

Andy 1:38:04

Mary Norris.

Caroline 1:38:05

Oh yeah. Like people like Mary Norris who are advocates for pencils on like A much wider scale than we can reach. Yeah, I think. I think, like, my Pencil Heroes are this circle of people who I work with on, like, a daily, weekly, monthly basis.

Andy 1:38:24

That's cool. So, yeah, I think that about wraps it up for some of the questions we have. I had a kind of an advanced PDF copy, and I read from there, and I kept meaning to buy the pencil when I made it back to New York, because I really wanted to buy it in person from your shop, but I didn't. So I finally just bit the bullet today and bought it on the Internet. Bought it online. So if you haven't sent that out yet, Caroline, I would love if you would inscribe that, so.

Andy 1:38:53

I already did.

Andy 1:38:54

Aww. And also, thank you for the mention of the Erasable podcast in the book. I really appreciate that. Obviously, I'm sure the book will outlast the podcast there, and people go searching for it and be like, you are

Andy 1:39:09

the future of pencils.

Andy 1:39:11

I believe that Erasable is our future.

Johnny 1:39:16

I believe that Andy will help us find our way.

Andy 1:39:20

So anything we haven't mentioned or anything you'd like to talk about before we move on to shop stuff? Shop talk?

Caroline 1:39:28

No. Except for when we were just talking about Pencil Heroes. I hadn't heard that term for a long time. Nobody's asked me about that. I remember that when we first started talking about this book and didn't have an outline set for it, I had suggested the book be called Pencil Heroes and it would just be, like, profiles on all the Pencil heroes. And that didn't happen. And I'm a little bit bummed about that because then I could include everybody. All the Pencil Hero. Yeah, I could. Maybe that's the next book, all the Pencil Heroes. I could, like, self publish, print it on, like, printer paper and staple it and mail it to everyone. Well, Caitlin will draw pictures of everyone. Like portraits.

Andy 1:40:04

Maybe that's an ep. Maybe that's an issue of Plumbago as a Pencil Hero issue.

Caroline 1:40:07

Oh, my God, that would be really good. And everybody could do their Pencil Hero. Yeah.

Andy 1:40:12

Hell, yeah.

Caroline 1:40:13

We have to draw a picture, though.

Andy 1:40:15

Oh, yeah.

Caroline 1:40:16

There have to be portraits, obviously. Yeah.

Andy 1:40:20

Cool. Yeah. Let's talk about some of the new stuff in the shop. So I'll start off. I was really interested to hear the origin story of the black and White Bugle and the pen addiction. I. I want to get people to go listen to that interview. So let's. Let's not talk about it here, but it's actually pretty amazing. I love that. Just like the guy From Musgrave just sent you an envelope with like nothing in it except this pencil. But anyhow, I, I'm really interested to know a little bit about the, the editor. I just bought one last week and started using it. Um, how. How did that come about? And how, like, why did you make the decisions that you did with it? What, what's different about this than, than other double ended pencils like this?

Caroline 1:41:11

So that, that pencil is one that I have been thinking about since probably before, definitely before I opened the shop of like, okay, what pencils am I missing? Like, which ones don't exist that I feel like should. And as a person who is very, very reliant on a planner and on lists, I always use a black or I always use a red pencil or a colored pencil in conjunction with whatever graphite pencil I'm using. And I was disappointed to find that there weren't really any graphite and red double ended pencils other than like the Louise Feely ones that she did with I think Princeton when she published one of her design books like a couple years ago. And those are made in China. They're like kind of terrible.

Andy 1:41:56

It's not graphite, it's colored pencil.

Caroline 1:41:58

I think it's graphite. Like the, the black end is graphite. I don't. We stocked those when we first opened and haven't stocked them since because they just weren't great quality. If you actually like were to use them. They're beautiful. Yeah. And so that's just one that we've kind of joked with. And I kind of forgot about that idea until one of our like, very original customers, Mike Sachs, who is an editor at Vanity Fair, he has a podcast. It's really funny. He started coming to the shop when we first opened and this kind of, this discussion kind of started again. And then we were thinking about it for a long time and ever since we developed this relationship with Caran d', Ache, we talked about it a lot with them and with Carol and Jean Francois, who's their CEO. And finally they agreed to do it for us. And yeah, I guess before then I was in Colombia and found that they have pencils that are like that, that are made by like very, very local brands.

Andy 1:42:50

And Eagle Shorthandy.

Caroline 1:42:52

And the Eagle Shorthandy, which is a very, very old vintage pencil. It's like one of those very thin stenographer's pencils that was one third red and two thirds like a very hard graphite. Yeah. And then in certain parts of Latin America, they make a similar pencil that Is used, from what I understand, mostly by accountants. Yeah. And so Karen Dash agreed to make this pencil for us, and we just kind of went from there. Our friend Adam Kurtz, who's done a couple books, we did a pin with him. He's one of our favorite shop friends. He was in the shop today. And what did he say? He said that it was, like, one less pencil to lose or something to that extent. And I thought that was really funny.

Andy 1:43:35

Yeah.

Andy 1:43:36

So you don't have to carry a red and a graphic.

Caroline 1:43:38

Yeah. Which is what I like about it. I'm a pretty, like, minimalist pencil user. I don't carry a huge pencil case with me every day. I carry one, maybe two pencils and, like, a tiny sharpener.

Andy 1:43:48

One less pencil to use, one less pencil to lose would be an amazing slogan. To print on the side of it, like, half the pressure, twice the speed.

Andy 1:43:58

We should put it on the box.

Caroline 1:44:00

Yeah. Or we should do. We should, like, quote Adam as saying that we should do, like, endorsements like you have on a book, except on a pencil box. Yeah. Mike would do one for us, too. We could get a few other people.

Andy 1:44:11

Yeah.

Andy 1:44:12

There's just a picture of Adam. It says, one less pencil.

Caroline 1:44:16

He's a good sport. I think you would support that.

Andy 1:44:18

I think you would.

Andy 1:44:20

I would like to. To revisit the shorthandy and just say, that's an amazing name.

Caroline 1:44:25

Yeah. We have the box of the best that we've had. It's one of the best that we've had. We had them for, like, a good week. Do you have one? I don't even know that I have one.

Andy 1:44:34

We. I remember I bought you one from our collection. Oh, you did?

Caroline 1:44:37

You bought me one. Which you should. Before.

Andy 1:44:41

It was when I was still new.

Caroline 1:44:42

You were very new. Yeah.

Andy 1:44:44

I was like, I got you.

Caroline 1:44:46

Oh, yeah. Because I think they sold out on a day that I wasn't there or something.

Andy 1:44:49

Yeah. So I made sure. I wasn't sure if I could just, like, mark it out for you, so I made sure that you got one, because that's one of the best ones we've had.

Caroline 1:44:57

It's a good one. We have the box still. The box is really slim and really cute. It only holds six pencils.

Andy 1:45:04

Yeah, yeah, yeah.

Caroline 1:45:08

But. Yeah, the. Yeah. We.

Andy 1:45:10

We spent a lot of time convincing Karen Dash, like, that we could sell this.

Caroline 1:45:16

Yeah.

Andy 1:45:16

And part of the success of that was the Milan graphite and highlighter combo.

Caroline 1:45:23

Yeah.

Andy 1:45:23

And how well loved that pencil was how we sold out of it, but how, like, ultimately it could be so much better if the pigment was nicer, wasn't as scratchy. We're like. Like, we sell. People love this product. Like, the idea, but it's so great. But it could be so much better. So we spent a lot of time just, like, talking about that.

Andy 1:45:46

I'm so fascinated with your, I guess, like, dialogue with pencil manufacturers like that, because, you know, to me, and I don't, you know, sell pencils, so I don't spend a whole lot of time trying to get in touch with people, but, like, the actual manufacturers are such a.

Johnny 1:46:01

Like.

Andy 1:46:02

Like, black box. Like, I. I just. Like, I wouldn't even know where to start trying to get a hold of somebody at Musgrave or at Karan d' Ache or something like that. How. How does this work? Like, when you. When you're like, hey, we have an idea for a pencil. And I know with the Bugle, it didn't quite work like this, but, like, with the editor, how does the back and forth work with them on that? Like, you're like, we think we can sell this. And they're like, no, we can't make this. Or.

Andy 1:46:26

Yeah, I think a lot of it was just, you know, like, building a relationship with them. Like, we. We definitely didn't want to overstep anything, and we certainly don't want to do that right now.

Caroline 1:46:39

We.

Andy 1:46:41

We're very close with our U.S. distributors. We've built a really lovely relationship with all the team of their distribution company, and we've spent a pretty significant amount of personal time, like, FaceTime with some of the higher staff members of Caran d' Ache and just making sure that they. They know we appreciate them, that we believe in the history and, like, the reason behind these things, that we're not just retelling them for the sake of having another pencil to retell that we, yeah, are, like, the, you know, the advocate of this, like, specific thing. So the relationship cultivation is really important.

Caroline 1:47:24

Yeah. Yeah. Definitely took some time. It. Yeah. Oh, how far we've come since when I first emailed all these. These people.

Andy 1:47:31

Yeah.

Caroline 1:47:32

Like, from my apartment and was like, hey, I'm opening a pencil shop. And they're like, okay. Like, yeah, I don't understand it, but you're paying us, so we'll sell you the pencils. Yeah, it's. It's amazing how far we've come. And I think it. I think it, like, helps that Caitlin and I have made a real effort to, like. To, like, ask questions and to actually, like, go out and meet the. Meet a Lot of these people and to, like. Yeah, to, like, have them in our shop and show them around and, like, tell them all the stories. It's. It's. And to inquire about things that we want to know. It's. Yeah, it's. It's taken some time, but, I mean,

Andy 1:48:05

I think a lot of it has to do with the fact the success of the store isn't just based on. On Caroline's success. Like, a lot of it is Caroline's success. It's the success of sharing the stories of these other businesses. And I think they really appreciate that.

Caroline 1:48:18

Yeah. Yeah, they. Yeah. And I think, like, a. And where we use social media very effectively and have an audience that I think is really different than a lot of these companies kind of have on their own. So I think that helps, too, is that we kind of give them, like, a little bit of a cool factor, I guess, or.

Andy 1:48:35

Bringing it back.

Caroline 1:48:36

Yeah, bringing it back. Some, like, weird young girls selling pencils in New York. It's like, it's a funny story to a lot of people if you boil it down to just that.

Andy 1:48:46

But I guess I could expound upon that just, like, a little bit more from the manufacturing perspective.

Tim 1:48:52

Sure.

Andy 1:48:53

Because we couldn't just, like, say. I mean, we obviously couldn't just go up to a company and be like, make these for us.

Caroline 1:48:58

Yeah.

Andy 1:48:58

It was, like, at least a little bit interesting. From the perspective of Caran d' Ache was the how.

Caroline 1:49:04

Yeah.

Andy 1:49:05

Size. Completely core size and things like that. Like, one of my favorite things that I learned when we went to their factory was their pencil corner cores have a point. Was it like 0.001 of a millimeter size, like, room for error, the size of the core. So, like, that's how specifically perfect they are with the size of their cores of their pencils. So if you can imagine, like, they have a specific recipe for the colored pencil that goes into it for the specific color, the specific type of colored pencil that went into this pencil. And they also have a specific recipe for the core of the graphite. And it's also, like, a special length because it goes in this pencil. So it was, like, really a very incredibly custom job.

Caroline 1:49:51

Yeah, it really was. And when that. When that pencil first arrived, I was furious, like, very upset, because it didn't feel the way that I expected it to. The graphite part didn't. It felt much harder than I expected upon, like, first use. Yeah. And once we sharpened it, like, off of that, like, kind of like, factory sharpened. Yeah. It grew on me. But Then the explanation that I received for that. That makes complete sense, the more that I think about it, is that they had to make those cores thicker than usual in order to match the size of the red ones. And so, like, the contact on the paper is a lot different because it's. It's a little bit thicker. Yeah. And so it just feels different. It just feels really different than what that. That pencil feels like in a different size and a different body.

Andy 1:50:43

Yeah. So just fairly, from a man, like, at least in our perspective, from a manufacturing standpoint, this is incredible.

Andy 1:50:51

Yeah.

Andy 1:50:51

Like, the. The kind of engineering that they put into this. And, like, they have seasons that they make pencils in, too. So it was like we had just had to be timed a certain way. They were making this kind and this kind, and they could.

Caroline 1:51:05

They really have, like, a month where they make HB cores for the entire year, and that's it.

Andy 1:51:10

That's fascinating, huh?

Caroline 1:51:12

Yeah, it's like.

Andy 1:51:13

Oh, it's 2B season. My favorite time of year.

Caroline 1:51:16

Yeah, no, exactly. That's, like, actually what it is.

Andy 1:51:18

Yeah.

Caroline 1:51:20

Yeah.

Andy 1:51:20

It's really weird, but, yeah, like, the different things.

Caroline 1:51:24

Yeah. A lot more went into it than we expected. That's for sure. It was. Yeah. There was a huge learning curve involved with doing this, like, truly collaborative pencil.

Andy 1:51:33

Yeah. Well, I'm a big fan. I've been using it all day, so it's. And you're right. I definitely felt like when I first tried it off the factory sharpen, I was like, this. This feels weird. And then I wore that down a little bit and resharpened, and then it was.

Tim 1:51:49

Yeah.

Andy 1:51:49

And then it was fine.

Andy 1:51:50

It's, like, oddly a little better after you shut it.

Andy 1:51:52

Yeah.

Caroline 1:51:53

Yeah.

Johnny 1:51:54

Oh, crap. I've been muted for, like, 10 minutes.

Andy 1:51:56

You have.

Andy 1:51:58

I'm sorry.

Johnny 1:51:59

So you guys have several different pencils and an eraser and a pencil case and some notebooks and a pencil extender that are CW branded. So what's next? Like, sharpener, Like, a classroom friendly and a better yellow?

Andy 1:52:17

What? Ooh.

Caroline 1:52:19

Oh, please. Yes.

Andy 1:52:21

Yeah, their yellow is a little too banana.

Johnny 1:52:23

You kept me from buying one. I really wanted one in that yellow until you told me that.

Andy 1:52:27

I'm so sorry.

Johnny 1:52:28

No, no, that's good.

Caroline 1:52:29

I have nothing against friendly. It's not a great yellow.

Andy 1:52:32

It's not the CW yellow.

Caroline 1:52:34

Especially because there's so many good yellows. Yeah, let's not go there. Other things I think we're still, like.

Andy 1:52:43

We really, really love the Viking cases. The Viking leather cases were, like, a good find for Us, but I think we're still in search of the, like, good, flat, open, like, elastic loop case. That's the thing we still want.

Caroline 1:53:02

Well, we had it until we even had samples.

Andy 1:53:07

They had a manufacturer and we think. We don't. We don't even really know. We had a company that we picked out to make cases for us, and they.

Caroline 1:53:18

We were ghosted. Yes, yes.

Andy 1:53:22

Something happened and we weren't sure if it was business or personal or because it was a family business. We don't. We don't know what happened.

Caroline 1:53:34

Yeah.

Andy 1:53:34

But we lost some money in zippers.

Tim 1:53:37

Yeah.

Caroline 1:53:37

I had, like, spent so much time sourcing the right zippers because that's very important to me.

Andy 1:53:42

Zippers are important.

Caroline 1:53:43

Yeah.

Andy 1:53:45

But that's, I think, still a thing that we'd like to see happen. I think with pencil cases, often there's. They're sized for pens, they're just short. So I think we can still. We still have ideas for innovation in that area as far as pencils go. I mean, I think it's more fun for us to surprise you guys with the things that we have.

Caroline 1:54:09

We definitely have some things we're working on that you'll see in the next month or two, for sure. Nothing like super innovative, but definitely things that you're gonna be like, oh, wow, I forgot about that. Yeah, yeah, we've got some fun things.

Andy 1:54:25

You were kind of talking about it earlier. It's not necessarily coming into the sphere and innovating it. It's like with the Bugle was just taking something that exists and, like, making it feel special.

Caroline 1:54:41

Yeah. Like making it better or more fun or just, like. I don't know. I think it's even reminding people. Yeah, it's. Yeah, exactly. Reminding people that things are in the

Andy 1:54:50

stationary world where people will just, like, you know, make a sketchbook with their logo or, you know, sell a private label, Musgrave or something like that. I think that when you can change the physical properties of it instead of just, like, the aesthetics, like you have been.

Andy 1:55:03

Instead of just a logo.

Andy 1:55:04

Yeah, yeah. I think that's. That's a huge. A huge thing.

Caroline 1:55:09

Yeah, yeah, yeah. We're very lucky to have a lot of people on our side now, so we can make some things happen.

Andy 1:55:16

Yeah, but can you imagine if we had a custom marbled pattern pencil from the trash?

Caroline 1:55:21

Oh, my God.

Andy 1:55:21

How many do you think they'd have to make? 100,000?

Caroline 1:55:25

Probably like a hundred thousand. They would make us commit to, like, so many. We would have to file there just to, like, take a Video of this for Instagram. That's one of our, like, one of

Andy 1:55:37

our favorite little factoids is that the, the marble pencils from Nitrage are hand marbled, but they are very secretive about them. Marbling process.

Caroline 1:55:46

Yeah, they're very much like, oh, come here and we'll show you. But like, we can't tell you about it. It's very weird.

Andy 1:55:56

It's not the same marbling process that the Blackwing 205s used.

Caroline 1:56:00

Definitely not the same.

Andy 1:56:03

Cool. Well, last question before we'll, we'll let you go since it's, it's definitely late over there on the east coast. When, when, when's the next pencil edition or pencil box edition coming out? And is there. Would you be willing to give us any sort of hints or sneak peeks or anything like that? And if you don't, that's fine too, but I figured I might as well ask.

Andy 1:56:26

It ships June 1st.

Andy 1:56:28

Cool. Yeah.

Andy 1:56:30

So everybody who's signed up will get an email notification. If you're a first time subscriber, you'll get a notification that you're being billed for the second time around. If you're a new subscriber or, you know, just if you're subscribed in general, you get a notification the day that it ships with the tracking number. They all ship on the same day.

Caroline 1:56:54

I'm so excited about this one.

Andy 1:56:55

This is a really good box.

Caroline 1:56:57

Really good.

Andy 1:56:57

This is a really good box.

Caroline 1:56:58

A lot of surprises.

Andy 1:56:59

The first box we had a much shorter time to put together because we, we announced it, God, in like beginning of February and we shipped it out the 1st of March. So we had to assemble. We had to announce and assemble in February. So we had like a month to do what is, you know, what really is three months worth of work. So this box, we were fortunate to have, you know, the full quarter to really work on and really curate. And we've gone through some interesting changes and where it's landed is really exciting.

Caroline 1:57:38

Yeah. Some of the things in this box are things that were really hard for us to get that actually took three months to track down and convince someone to send us.

Andy 1:57:47

We're fortunate that we have willing distributors

Caroline 1:57:52

in far away places.

Andy 1:57:55

Cool. Well, thank you both for, for joining us. I'll wrap it up because we, we have a long podcast episode or a long episode. Just full of good stuff. Caitlin, where can people find you on the Internet?

Andy 1:58:11

Oh, people can find me mostly on cw, Pencil, Enterprise, on Instagram, but I also have my own Instagram ait, Elgin. I'M never on Twitter. Don't find me there.

Andy 1:58:25

And Carolyn, how about, how about you?

Caroline 1:58:29

I don't have my own anything, so you can find me on cwpencil Enterprise Instagram, on Twitter wpencils, which I have been getting better at. I think I gained 57 followers in the past like five days. So I'm pretty proud about that.

Andy 1:58:43

The Twitter is officially Caroline.

Caroline 1:58:45

Yeah.

Andy 1:58:45

Yeah. Cool. And of course cwpencils.com you find pencil goodness. And their blog is pretty fantastic.

Andy 1:58:52

I guess there's stuff there.

Andy 1:58:54

Yeah. Johnny, where can people find you on the Internet?

Johnny 1:58:57

You could find me@pencil revolution.com on Twitter ensolution sometimes and on Instagram very often. Yname.

Andy 1:59:07

Cool. And Tim has left us. He is, I'm assuming, falling asleep in his chair. No, not really. He had to get to bed so he. He ducked out a little early. He is @timwassom on Twitter and imathywassom on Instagram. And I am Andy Welfle. I am Twitter oodclinched. I never really tweet there, so you can probably ignore that one. Oodclinched.com and thank you ladies so much for joining us. I appreciate it taking time out of your day to be here. Find this episode Yay at episode this is episode 73, erasable us 73. Or you can find us on your friendly local podcast directory. Find us on the Internet at Erasable Us or our Facebook group, which is 1600 members strong and growing. It's an amazing community that is facebook.comgroups erasable. So everybody have a good night and we will talk to you soon.

Tim 2:00:18

The intro music for the Erasable podcast is graciously provided by this Mountain, a collaborative folk rock band from Johnson City, Tennessee. You can check out their music@www.thismountainband.com.

Andy 2:00:35

I can taste the days of a

Caroline 2:00:37

long past summer if I could just count the times this has happened before.